Overall Global Click Fraud Rate-28.3%

this info tell us something and somewhere we should aware of. can we ban or filter those countries?

MFAs sure is against TOS. and google didn't owned all the blogs they just provided the service. it's the blog owners that use it in the wrong way.

 

Oh I'm not saying the OP is trying to sell anything, I'm saying the stats he found might be from a biased company's news release or something. It happens all the time.

Ex: Press release from Norton saying that there's an epidemic of virus and everybody must buy their latest software.

It doesn't help that he does not even provide the source. You can't pull figures like that out of the blue, 98% of people know that

 

i always thought it would be a big number but didn;t think that much. all those greedy suckers ruining it all for the rest of us

 

Yep- those are accurate figures. They might be from ClickForensics, which is a biased party in this. However, you do need to consider that while 28% of clicks are made with no intention of interest- which is something that is remarkably difficult to measure, that doesn't mean that all of these clicks are not discredited. In fact, the majority of these clicks are detected and removed, as far as we can tell.

 

Click fraud detection is suprisingly sophisticated. Having worked with ad networks for some time, now, I can say that even lower tier networks have great technology, and I shudder to think what Google has. From a quick look at the forums, many people are getting the idea that click fraud detection is only based on IP tracking.

It's difficult to measure a user's intention when all you have is some data about what they clicked on. By using multiple data points to establish patterns- which is what 60% of click fraud tech is based on, you can get a good idea of which clicks are real, and which are probably not.

 

I'm pretty sure that the 28% refers to percent of invalid clicks, not invalid clicks that are not counted. If 1 out of ever 4 clicks were fake, there would be an industry outrage.

The wording of the report is deliberately left vague: Its from the Click Fraud Index by Click Forensics http://www.clickforensics.com/Pages/ClickFraudIndex.aspx

Obviously, if they throw a scare, they get more customers. Click Fraud is a serious issue, but far less than 28% is actually being paid for on most reliable networks.

 

Hey wait a minute, everyone! Before we get all depressed over the big "28.3%", could we get some confirmation of this number?

The official word from Shuman Ghosemajumder (business product manager @ Google) is <10%

From paragraph 5
http://www.siliconrepublic.com/news/news.nv?storyid=single7284
"Figures varied between 14% and 20% of clicks as being fraudulent but Ghosemajumder said these estimates were “exaggerated”. “The total number of invalid clicks on average is in the single digits, quarter over quarter,” he said."

This article was from Nov 2006. Maybe the numbers went up in the last year, but I'd like to see some solid evidence (from Google). Third party click fraud companies exaggerate the numbers because it means more business for them if they can scare advertisers, like whooped said above.

Btw, Shuman specifically mentioned the ClickForensics numbers as "much higher than what we see at Google".
http://shumans.com/articles/000048.php

 

yeah i got it from clickforensics.com and i dont work for them

thanks for clearing that up

wait....is google the only the ppc company....maybe it is possible google has enough checks in place for ppc fraud....but what about others ypn, msn adcenter and 'n' number of other companies which dont have such systems in place.......so they are jacking up the number......but if not checked in time clickfraud will take us all down the drain

Since years it is only increasing with more number of people taking to online and more advertisers looking up online advertisement as a source of business generation

 

that doesnt work !!

 

This is such a shame . Not to mention adwords advertisers are paying that from their pockets for free

 

Oops! Sorry, I didn't read the thread title carefully! I see your point. The 28.3% number is Global Click Fraud, not just google. In that case, you're absolutely right.

Google probably has the lowest click fraud due to their clever click fraud prevention methods. The other ad networks probably have much more fraud going on. I wouldn't be surprised if it's even higher than 28.3% overall.

Very true.

But maybe if we stick with the trusted ad networks (Adsense etc) we will not feel the drain as badly. Google's (relatively) low click fraud is probably why they can afford to pay publishers more than any other network. For now, at least........

 

hey how do they determine such details I wonder

 

It's not a difficult calculation, really. # of invalid clicks/# of total clicks gives you the percent of click fraud

 

haha so that is only the percentage they are aware of wow

 

I've watched 8 different people at the 2 libraries I take my daughter to, going to websites, only to click on their ads. 2 of these people I have seen doing the same at both libraries. Now, where I live there are 21 libraries that would take 2 hours to go to.

Now do the math 21 libraries (21 IP's) + 30 minutes of free surfing, with people targeting high cost keywords.

What can be done about this, I've reported it to 'g', call them, emailed them, no reply other than "We'll investigate the problem", and even a "We deem it unethical to block public access to our programs". That's just one reason I stay out of the >$1.00 keywords.

 

I suppose what else can they say other than those "we will investigate" as you said 21 libraries in a city and thousands er..millions of cities around the world....how much can google do.....don't we also have the responsibilities fo educating people....just a sentence to them "dude this wont get you far....get cracking with your ass and make some money"...atleast 1/10 understands what it means....makes a lot of difference

My 2 cents

 

What's the source of these numbers?
30% is quite a big number. I'm really surprised.