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Based on Adsense alone, how much would you sell your site for?

Discussion in 'AdSense' started by passinthru, Feb 25, 2008.

  1. #1
    Hey there. I'm thinking of calling it quits and selling my site. So my question is: how do you decide a fair selling price?

    My site averages a little more than $2k per month. I was thinking of offering it for $50k (2 years' worth of revenue). Do you think that's fair?

    How much does your site make, and how much would you be willing to sell it for?

    And my last question is: where's the best place to advertise selling your site?
     
    passinthru, Feb 25, 2008 IP
  2. MoeAlexIT

    MoeAlexIT Peon

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    #2
    buddy,

    try godaddy market place, but i think it i not free

    otherwise this forums and other adsens forums is good to place an advertisement
     
    MoeAlexIT, Feb 25, 2008 IP
  3. Abhik

    Abhik ..:: The ONE ::..

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    #3
    Theres a lot of sites offering professional appraisal. Just Google it.
     
    Abhik, Feb 25, 2008 IP
  4. admarket

    admarket Peon

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    #4
    You could also try to sell your website on eBay.
     
    admarket, Feb 25, 2008 IP
  5. passinthru

    passinthru Peon

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    #5
    ebay sounds the easiest. I can set a reserve and watch what people bid on it. That's probably a fair way of figuring out its value

    Thanks for the suggestions :cool: It'll probably take me a while to figure this out completely.

    I hear about people buying adsense sites, but has anyone out there sold one?
     
    passinthru, Feb 25, 2008 IP
  6. shenron

    shenron Notable Member

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    #6
    It pretty much depends on a hell lot of factors.

    What are the running costs?
    How many hours per day/week do you have to spend on the site?
    Do you make any advertising at all?

    Easy appraisal - 10x monthly revenue or 15x if it's a zero maintenance website. I doubt you'll be able to get much more than that.
     
    shenron, Feb 25, 2008 IP
  7. jhn2001

    jhn2001 Well-Known Member

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    #7
    The maximum you can get is 10 times of the site monthly revenue that is 20k$ in your case .
     
    jhn2001, Feb 25, 2008 IP
  8. abcyesn

    abcyesn Well-Known Member

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    #8
    just curious how much pageviews you get a month? how many monthly unique visitors?
     
    abcyesn, Feb 25, 2008 IP
  9. mjewel

    mjewel Prominent Member

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    #9
    Based on adsense revenue only, there is no way you would get 25x revenue.

    25x revenue is a lofty valuation, but could be possible if there were other factors like -

    Authority site.
    Long revenue history (big difference between 2 months and 2 years @ $2k a month.)
    Revenue increasing, not declining.

    I'm also talking about net income (after all expenses are deducted). You would also want to include a fair-market salary in expenses for the work that is required to maintain the site.

    The general rule of thumb is 8x to 18x net revenue. It could be higher or lower depending on the specific site.
     
    mjewel, Feb 25, 2008 IP
  10. Armaan143

    Armaan143 Well-Known Member

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    #10
    I think the best place to sell is sitepoint marketplace
     
    Armaan143, Feb 25, 2008 IP
  11. frisby

    frisby Well-Known Member

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    #11
    That's a myth.
     
    frisby, Feb 25, 2008 IP
  12. shafty

    shafty Well-Known Member

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    #12
    Hey bud you cannot possibly get an estimation without giving more info.

    Is all the traffic organic (search engines)

    What subject matter does your site cover ( Longevity )

    Is it full of great content or just an MFA??

    Will the income/traffic improve over time?

    There are many factors a potential buyer will weigh up before buying. As an example, i have a webkinz site and its hot right now with lots of traffic/revenue but in a years time webkinz might not be the in thing then it'll be worth much less.
     
    shafty, Feb 25, 2008 IP
  13. Jarodboy

    Jarodboy Prominent Member

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    #13
    Why would you want to sell a website that makes all that cash from adsense only?
    That's like my dream site... :/
     
    Jarodboy, Feb 25, 2008 IP
  14. sultanofseo

    sultanofseo Notable Member

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    #14
    a site that is 100% adsense dependant, i would say 10x monthly revenue would be a OK price that most investors would like to pay. how much a site sells for depends on the site itself, niche, revenue source, steady traffic, how long it takes to manage the site on a daily basis, how old the site is, PR (even though PR is not an important factor in traffic and revenue, it is important when you sell a site), content, traffic source, and lot of other factors. but if you do decide to sell, list it on DP as well as sitepoint that way you will get cover greater audience
     
    sultanofseo, Feb 25, 2008 IP
  15. w3bmaster

    w3bmaster Notable Member

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    #15
    Well 10-24 months x 1 month income is usualy used

    Now it depends on traffic / is that only profit ? since when it does 2k ?

    Regards
     
    w3bmaster, Feb 25, 2008 IP
  16. turksweb

    turksweb Peon

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    #16
    I think w3bmaster say's true, 10 to 24 x 1 month income, but depends traffic, script, requirements, and more...

    regards.
     
    turksweb, Feb 25, 2008 IP
  17. angilina

    angilina Notable Member

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    #17
    I think 10 x 1 month income = Good price to sell your site.

    Anyway, what are the sources of traffic for your site?
     
    angilina, Feb 25, 2008 IP
  18. passinthru

    passinthru Peon

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    #18
    Hey thanks everyone for the advice & info. Yeah I should have given more details...

    My site is a "weird news" newspaper, which means it covers every subject in the book. The health articles generate the most revenue, so I try to write lots of stuff about "mesothelioma" ;) but it's good content with a lot of research and such.

    Daily traffic is ~15k uniques. CTR is between 2-3% And, like I said, I have some high paying keywords on the health articles, that's how I manage to clear $2k/month.

    75% of traffic is organic, 25% loyal fans

    Trend in traffic/earnings, ~10% growth each month for the past year

    The reason why I'm selling... it's a TON OF FREAKIN WORK. I spend 8 hrs/day easily. Writing articles, promoting the site, webmaster crap, I do it all myself :confused:

    I just want to dump it in someone else's lap and be done with it!

    Anyway, thanks for giving me some clear perspective. I'll probably revise my asking price, post it on [I boycott eBay] some auction site and see if there are any bites.
     
    passinthru, Feb 26, 2008 IP
  19. silveraden

    silveraden Banned

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    #19
    There are decent buyers at sitepoint..go and post it..but it's not free though...
     
    silveraden, Feb 26, 2008 IP
  20. mike_01

    mike_01 Peon

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    #20
    You can also give SEDO a try... they are worth spending time.
     
    mike_01, Feb 26, 2008 IP