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The Importance Of Targeting

Discussion in 'General Marketing' started by Moto, Feb 19, 2006.

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  1. #1
    Yesterday, one of the network sites got slashdotted. The results makes a good case study in targeting and its huge importance. If you want to make money in this business you simple have to target the readers better.

    Read the effects targeting had on my slashdot results here.
     
    Moto, Feb 19, 2006 IP
    Will.Spencer likes this.
  2. Brad Callen

    Brad Callen Peon

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    #2
    Awesome to see you got slashdotted Moto.

    That will provide you with some wicked traffic, just reading your results now. But I do know that getting slashdotted is not the easiest thing :)

    Brad
     
    Brad Callen, Feb 19, 2006 IP
  3. Moto

    Moto Guest

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    #3
    We get slashdotted an average to 2 to 4 times a month. Just not all of them results in this magnitude of clicks. Slashdot tends to post news stories rather than reviews. For us, reviews are always better because we have matching shopping links for everything we review. A news story is harder to target.
     
    Moto, Feb 19, 2006 IP
  4. Jim Guinn

    Jim Guinn Peon

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    #4
    At the risk of showing my ignorance, what is slashdotted?

    Thanks.
    Jim
     
    Jim Guinn, Feb 19, 2006 IP
  5. Moto

    Moto Guest

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    #5
    This post should answer your question: News Sites That Send The Most Traffic
     
    Moto, Feb 19, 2006 IP
  6. narsticle

    narsticle Peon

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    #6
    hey you werent the only one who didnt know ;)
     
    narsticle, Feb 20, 2006 IP
  7. Moto

    Moto Guest

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    #7
    It might be because you guys are not geeks? :)
     
    Moto, Feb 20, 2006 IP
  8. psyberweb

    psyberweb Peon

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    #8
    exactly...
     
    psyberweb, Feb 20, 2006 IP
  9. Brad Callen

    Brad Callen Peon

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    #9
    wow 2 to 4 times per month.

    Thats awesome. Is this all with the same site or from many other sites aswell?

    What content are you finding that is picked up the most?

    Brad
     
    Brad Callen, Feb 21, 2006 IP
  10. FireStorM

    FireStorM Well-Known Member

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    #10
    i am glad i have learned something . thx Moto
     
    FireStorM, Feb 21, 2006 IP
  11. Moto

    Moto Guest

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    #11
    Most of the slashdots are spread across 3 to 4 network sites. Slashdot looks for unique news stories or unigue gadgets. Some of the news stories we got slashdotted to was an editorial on China beating up on Yahoo and how to get free stuff at a trade show. It's kinda fun seeing what they will post. There has been time when I did a story and thought "This has slashdot written all over it" and they don't post it.
     
    Moto, Feb 21, 2006 IP
  12. dsm56

    dsm56 Active Member

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    #12
    Just wondering, did you submit the slashdot entry your self or did an article to your site suddently appear?

    Pete
     
    dsm56, Feb 21, 2006 IP
  13. Moto

    Moto Guest

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    #13
    Generally, I submit the stories myself. However, there are times when my readers beat me to it.
     
    Moto, Feb 21, 2006 IP
  14. Brad Callen

    Brad Callen Peon

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    #14
    Nice, thanks for the information Moto,

    May have to look into doing some manual slashdot submissions more often.

    Brad
     
    Brad Callen, Feb 21, 2006 IP