SEO Checklist

Scenario: You are just hired in a company and given a website that you need to optimize, what are the factors you need to consider like backlinks, title, keywords, etc...thanks.

 

I'll bite.

• Quality of the content
• Quality of the backlinks
• Content to code ratio
• Information Architecture
• Proper applicaiton of semantic markup
• Quality of the metadata present
• ... and so much more

 

Add sitemap to that list.

 

I would give first preference to the content. Just make it for visitors not for search engines.

 

what are the steps...sorry but im still new at this... what are the things that i need to look for in the site beside the things stated above by Dan Schulz, markov,vfconsulting

 

just focus on visitors, search engines will automatically give you high ranking.
Visitors like to see good content

 

That's not true, computer lover. Search engines just don't give sites a high ranking. They may appear to (especially with new sites) at first, but that's just a "new content" modifier they apply; eventually they'll figure out where the page really belongs.

kiddie30, it sounds to me like you've really found yourself in this situation. You might want to consider reading the Search Engine Optimization FAQ over at SitePoint.com - while it does focus on newer sites, it should still contain plenty of information you might find useful for re-evaluating existing sites as well.

 

Hi kiddie30

Hmm.... How about the Internal linking structure. PR flow.
That seems like a good one

frenzy25

 

added to your list

*Site architecture
*Relevancy of sites

 

Site Architecture falls under Information Architecture, just as relevance of the sites can fall under quality of backlinks (since a quality backlink is considered to be one that is on-topic, ranked well (top 1,000) for the key phrase(s) you're after, contains the keywords you're targeting, and has a high PR (PR 4 or higher)).

But that's just me.

 

Thanks for replies...correct me if im wrong here is the list that i made.

• Age of site
• Authority links
• Back Links (Google, Yahoo, MSN)
• PR
• Index Pages
• Keywords (how well they rank on the SE's)
• Traffic
• IP of the domain
• Meta Tags
• Speed (load of page)
• ROI
• Inbound / Outbound links
• If it uses cloaking, landing pages

Is there anything i miss.??? please add..thanks

 

is there a ready made template for this kind of assessment for a site.?

 

SitePoint's Search Engine Marketing Kit might have one. I'm not 100% positive since I don't own it though.

 

thanks ill go look at it...

 

I'm a fan of social bookmarking whenever you finish a (fill in content of your site here). At least digg, delicio.us, and StumbleUpon. See what type of stuff people are into and make more of it. Use the k.i.s.s. method. Keep it simple stupid.