My First $1000.00 Day On Azoogle

Anyone using broad match for PPC is throwing money out the window,

I'll cut your spend 50% and improve you CTR and Conversion in a day.

Let me know if interested.

 

thanks. What is your avg cpc? I know some ppl tried with $2+ per click. Do you using any CPM as well?

 

I would disagree.........

 

my CPC is under .10

 

Well if I was wrong then there would not be a need for negative keyword matching. However it is there within all three major search engines paid advertising programs.

Broad match means your keywords can trigger your ad to be displayed to an unrelated query.

For example if you sell silk roses and only silk roses.... then you would not want to run a broad match campaign with the keyword 'rose'

as this would cause your ad to be displayed for searches such as

dozen red roses
rose plant food
rose bushes
Rose Kennedy
Rose wine
rose petals
rose colored glasses
rose care
boxed red roses
fresh roses
etc
etc

(There are over 100 unrelated phrases with the word 'rose' somewhere in the phrase that I was able to find)

Since one sells only silk roses, having the ad displayed for queries such as the ones above.... could generate clicks... where the user intent is to buy the items they searched for and not silk roses.

Therefore running a broad match campaign is hazardous to 99.99% of the webmasters who do not like to waste money or time.

Being as you disagree, there is little more I can hope to do but educate misguided thinking, and try to prevent others from making the same costly mistake.

Good luck with your venture.

 

i only use content network

but just speaking in general, my point of this thread is to get people to stop following advice and to learn for themselves. sometimes 'weird' or unorthodox things work very well - my adwords campaigns would be proof.

 

guys - not to sound like a prick, but stop flooding my pm box. i'm not going to spill how i did this. no one would tell you how they get stuff like this working. what i can do is offer advice and whatever to help as best i can. so instead of pm'ing me how bad you need to make money for XYZ reason, post some questions here and lets have an insightful discussion of PPC and thinking 'outside the box'. i'm game.

 

did you try direct link to offer page instead of LPs?

 

yea - landing page yielded a better eCPC and overall conversion in my case

 

Ringtones still convert?? What with all the free rintones

 

That really depends on what promotion you are running whether broad match sucks or not. When I start my campaigns, I use all 3 components (broad, exact, phrase) as well as putting in all of my negative words.

Usually, my negative words always include 'Free' and all the other words that I know won't convert that are among the popular searches for a specific niche. Also, as long as you're not using a single word under broad match (ex. rose) you'll be alright (trying using at least 2-3+ keywords in your broadmatch).

After running my ads for a few days, I see which one of the 3 matches is: 1) Giving me the lowest CPC, and 2) Giving me the best conversions... Many times (not all the times ), broad matched keywords give me the best bang for my buck!

You had stated in your example above that the person is selling 'Silk Roses', so the keyword they use for broad match should not be 'Rose', but 'Silk Rose'... and then that individual would not have the irrelevant searches for things like: Rose Kennedy, Rose Colored Glasses, etc.

 

Good job AJ on the inspiration to others as well as teaching me something which I really never thought too much on (using that broad form of content matching). You get serious GREEN REP from me )

 

Good reply however I know this is the preferred manner to run a campaign.

However you & I knowing it and the 1,000s of others who do not know this, are two different things.

My posts are meant to help & educate others... as well at times I play Devils Advocate....

 

Yeah, you're right... newbies sometimes try to take the fast and easy way into affiliate marketing and neglect the harder stuff, like tuning.

 

Great thread- I think the most important things to take away from this is
1. It takes time, a lot of time of testing and tweaking and learning before you succeed and
2. You have to develop your own unique strategy.

I've just hit my first $50 day on Azoogle. Not much, I know, but enough to pay for textbooks for this semester

I think the hardest thing is creating that first profitable campaign. After that, just test,tweak,scale. It took me three months to get to this point. Maybe in another three months I will be at your level.

 

thanks

how many keywords in each adgroup? or just dumping 2000 kws?

 

Compact ad groups work best.

This way you can use dynamic keyword insertion of the keyword in your ads and make them sensible.

It's also easier to manage ultimately

I run a campaign for jet charters

So 1 campaign would be

Events

Ad group1

Football Phrase

Keywpords

Pro Bowl Flight SuperBowl Flights Training Camp Flight College Team Flights

Ad Group 2

Baseball Phrase

Keywords

All Star Game Flights, NLCS Playoff Games Flight, World Series Flights

Etc

Then I do the same with additional ad groups for Exact

Ad Group1

Football Exact

Keywords

Pro Bowl Flight SuperBowl Flights Training Camp Flight College Team Flights

Ad Group2

Baseball Exact

Keywords

All Star Game Flights NLCS Playoff Games Flight, World Series Flights

Then I have another campaign for Jet Charters and again break down into Ad groups for Business Charters, Corporate Charters, Executive Charters

Jet Charters


Again using broad phrase & exact match ad groups as outlines above.

In addition I track conversion times and shut campaigns off on certain days weekends for certain categories, or late night hours each day.... which allows me to focus my budget on the times when a sale conversion is more likely to occur.

Hope it helps

 

Im a newbie on PPC and i really want to know like how many keywords can someone create for a campaign and how many ad group should be under one campaign?

 

Great tips buddy! But like how many keywords a decent ad can get!

 

Hmm I have really been thinking about this keyword thing your mentioned..

What I have come up with is that you are making a page for an item say a music artist and then sending to a "a moment from our sponsors" page before you send them to some offer/information page about the artist... Or perhaps you have a iframe at the top of the landing page that mentions they won some ringtones.

I am really quite stunned that this works it seems to contradict everything that I have been taught about sales. Someone looking for cat food or some other non related item shouldn't just buy ringtones on a whim. The two items must be related in some way...