Internet Marketing Options - Don't Relay On Just Search Engines.

I have read many articles about Internet Marketing and how website owners should advertising or market their business as if it wasn't just for the Search Engines and it makes sense. With reports of sites like Google changing the rules of indexing all the time your site could move from page one to page 30 in a hurry. New approaches to getting dependable traffic are no more just Search engines but linking to related topic websites, article writting, forums, press releases, email marketing, paid and others.

What other approches can be taken for internet marketing with out being a prisoner to just search engines.

Any ideas?

 

Well... it depend on your market really.

You can add your website address to your answering machine message.

You can add a sticker with your domain name on your car.

You can buy PPC advertising.

You can buy ads in newsletters.

 

Think about what your potential visitors may also be interested in and advertise there.
For example if you have a site selling car insurance you could advertise on a cars for sale website.

Also if you target less competitive keywords then your rankings are safer as there are normally only 2 or 3 sites who are really targetting the keywords. If you target 1000 of these 'easy' keywords you can get a lot of safe traffic for the long term.

 

I just read a free ebook by Harvey Segal, Ultimate Super Tip, that dealt with this same issue. He got fed up with search engine optimization and went another way to market. You can download your own free copy at:
http://answersaboutdoingbusinessonline.com/ultimate.php

It made a lot of sense to me!

 

Why limit yourself to just search engine traffic when you can still make massive profits from other forms of advertising.

And alot of the time you can make instant profits through adwords if you are doing it correctly.

Makes alot of sense to do both.

Brad

 

thanks for the great read..
Im always looking for other ways to get traffic as the SE's are always changing this and doing that..
to much stress to worry about them

 

Have you considered affordable advertising in newspapers? Try nationwideadvertising.com

Dave

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i would definetly suggest advertising using multiple mediums. This way if one medium is not as hot as another you get constant traffic.