Taking 2 unrelated terms with the same page

Discussion in 'Search Engine Optimization' started by WebAttend, Jan 23, 2008.

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  1. #1
    I think I have a reasonable understanding of how page rank works and the importance of anchor text, however I have started to wonder about how google might treat links with different sets of anchor text.

    For example, I get a whole lot of links and take top 10 for "keyword 1".

    I then keep these links in place and get a whole lot of links for the unrelated term "keyword 2" pointing to the same page.

    Obviously you will start to rise in the serps for keyword 2 but will there be any lowering for keyword 1? Might you drop to page 2 for example, all other things being equal.

    Any thoughts on this?
     
    WebAttend, Jan 23, 2008 IP
  2. Tripta_Kneoteric

    Tripta_Kneoteric Banned

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    #2
    There is a complete possibility that you start ranking on the second keyword, should the competitors on the keyword2 are not very aggressive at the Link Popularity or any other Marketing tactics.

    This would also not effect the keyword1 ranking, unless you make alteration to the website. However, there would always be the risk of Google being informed of an unrelated site' ranking by any of the competitors, there.

    BTW what could make anybody, consider a not related keyword for such an expensive and useful marketing initiative.
     
    Tripta_Kneoteric, Jan 23, 2008 IP
  3. WebAttend

    WebAttend Guest

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    #3
    Not really thinking anyone would want to start ranking on unrelated terms. Just trying to abstract away fom common practice to get a feel for peoples view on the algorithm.

    Insights could lead to implications on what level of (related) diversity you should give your anchor texts in a link campaign
     
    WebAttend, Jan 23, 2008 IP
  4. ratethiswgwag

    ratethiswgwag Peon

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    #4
    hmmm i have to read up on this lol
     
    ratethiswgwag, Jan 23, 2008 IP
  5. sultanofseo

    sultanofseo Notable Member

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    #5
    you should not be using any unrelated keywords for linking with anchor text. rather you need to use related but different set of keywords. google like to see variations in anchor text linking. since they use word association technology, you will do better if you use few relavant keywords for anchor texts. for example, if you are selling "sports car" then you can use keywords like sports cars, buy sports car, used sports cars, etc. same keyword but different variations.
     
    sultanofseo, Jan 23, 2008 IP
  6. gotlinks

    gotlinks Notable Member

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    #6
    No, it will not affect keyword 1 but to really maximize your goals start seperate subpages for each, new content = better rankings in every way.
     
    gotlinks, Jan 23, 2008 IP
  7. gr8liverpoolfan

    gr8liverpoolfan Notable Member

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    #7
    If you have all your links sporting the same anchor text, Google will smell a rat.

    Variety is important, for a site that is being linked to naturally will always have varied anchors.

    It will also help you rank for more terms which will bring their share of traffic..
     
    gr8liverpoolfan, Jan 23, 2008 IP