How do you have 0 clicks with earnings? Is that possible? Impressions-Clicks-Earnings 215 0 $0.01 248 0 $0.05 285 0 $0.06
Here's a couple of facts regarding CPM that I researched on Goggle's adsense blog #1) all CPM ads are site targeted, meaning that your site will only display CPM ads if an AdWords advertiser has decided your content is relevant to their ad campaign #2) In order for a CPM ad or an image CPC ad to win in the ad unit auction and appear on your site, it has to produce an effective CPM greater than the sum of the individual text ads that would otherwise appear.