squeeze pages vs. landing pages

Discussion in 'General Marketing' started by Mp3, Jan 8, 2008.

  1. #1
    What is the difference, if any, between a squeeze page and a landing page?
     
    Mp3, Jan 8, 2008 IP
  2. Dr. XYZ

    Dr. XYZ Guest

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    #2
    This is the first time I hear about squeeze pages. Landing pages are mostly used by parking revenue though.

    ·​
     
    Dr. XYZ, Jan 8, 2008 IP
  3. fuzeooster

    fuzeooster Peon

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    #3
    Landing pages are like a sales page or just an ordinary site page, a squeeze page is where there's a place for the person who ends up there to put in an email and name before they get to see the rest of the content they are seeking after. So you're capturing leads with a squeeze page.
     
    fuzeooster, Jan 9, 2008 IP
  4. Perry Rose

    Perry Rose Peon

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    #4
    A landing page is just that...any page you direct your visitors to that lands them there after they click on an ad or a link or typ in a url.
     
    Perry Rose, Jan 9, 2008 IP
  5. smattering

    smattering Peon

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    #5
    To make it work well you had better have great content that the reader really wants (has to have) or you may need to add another "bonus" to get them to give you their infomation in your squeeze page form. People are becoming more recluctant to give up thier info.
     
    smattering, Jan 9, 2008 IP
  6. Gladstone365

    Gladstone365 Peon

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    #6
    squeeze pages vs. landing pages
    What is the difference, if any, between a squeeze page and a landing page?

    There is a good ebook that you may want to read. It could help you. It is called "SECRETS TO A GREAT SQUEEZE PAGE" by Robert Puddy
     
    Gladstone365, Jan 9, 2008 IP
  7. Perry Rose

    Perry Rose Peon

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    #7
    Tell Rob that most of a site's visitors won't sign into 'em, thus losing valuable potential customers, and if they do, many give a fake address. Yahoo and G-mail are good accounts such people use.

    I know I do. hee

    "Puddy"??? Whew. :)~
     
    Perry Rose, Jan 9, 2008 IP
  8. mvlocsin

    mvlocsin Peon

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    #8
    Great! Squeeze pages are very helpful in marketing. As long as you have appropriate contents and a good squeeze page. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out. Its Called Optimise Press. Easy to use squeeze page templates. Check it out at http://www.optimisepress.com
     
    mvlocsin, Dec 15, 2010 IP
  9. ReviewBonus4U

    ReviewBonus4U Peon

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    #9
    Many who are marketing on the internet still confuse the roles of a squeeze page vs. the landing page. In some circles they are regarded as one in the same but the fact is they serve two completely different roles. Both are used to attract customers online but that is where the similarities end. Whereas one functions as a tool to build a list the other is used to pre-sell a product. In either case they both play an important role for online entrepreneurs so let's discussed their primary differences and applications now.

    Landing Page

    Landing pages also referred to as gateway pages are used extensively in the field of affiliate marketing. Their primary role is to pre-sell the site visitor on the product they will be shown on the next page.

    These pages are generally not as 'focused' as squeeze pages. Landing pages in fact commonly attempt to 'touch' upon various emotions of the reader to more fully engage them in the content.

    These type pages also referred to as 'gateway' pages are mostly used to prepare the visitor for the more hard selling approach to be experienced on the next page. Landing pages as a rule do not try to collect the contact information of the page visitor.

    Squeeze Page

    Squeeze pages have one objective and that is it. The focus is to 'merely' collect customer contact information for future marketing efforts. The approach is direct and much more 'focused' as opposed to the landing page.

    The content of these pages is generally found to be very brief in an attempt to not confuse or distract the visitor from the sole intention of the page. In fact it is unusual to even find many if any graphics on squeeze pages due to their ability to create distractions for the visitor.

    The main message of these pages is made very clearly and that is to instruct the visitor to leave their contact information and why they should do so.

    The offer of a free gift in exchange for customer contact information is both common and expected on these type pages.

    As you have hopefully come to understand the squeeze page differs significantly from landing pages insofar as the roles they play online. Online entrepreneurs have a need to attract customers when marketing on the internet and both these pages do just that but their similarities stop right there. Squeeze pages are used to build a list whereas landing pages serve more as an introduction to a product that has yet to be shown to the site visitor. In either case they both play an important role for anyone looking to grow their customer base or income online!
     
    ReviewBonus4U, Dec 15, 2010 IP