Hello I work for Cyberscience Business Intelligence software. I put this report together trying to explain Site Optimization and Linking tips to my management. I wanted to put this out there and see what you guys think. Thanks Steve Website Optimization and Linking Tips 1. Titles & Meta-Tags 2. Site Content & Keywords 3. Site Structure 4. Landing Pages – Content and keyword rich. 5. Links Page – Why do we need it? 6. Why link to your site? 7. How to find links? 8. Good Links – Who links to us? 9. Bad Links – Who we link too. 1. Titles and Meta-Tags Titles & Content are the most important part of Optimization. If you don’t have the keywords in the titles of your pages you won’t come up on the search engines. Having them in the content of your site isn’t enough. Optimization: Manipulation of your site for the search engines through titles, meta-tags, content, site structure and the URL string. Note: Type in any keyword on the search engines and all the listings are actually titles of web sites. Meta-Tags aren’t as important as they use to be, but it doesn’t hurt to have them on your pages. 2. Site Content Your site content should be an always changing, keyword enriched, body of information. A web site that has had the same information on it for 6 months will not keep very good rank on the engines. 3. Site Structure It is important to have good site structure, so all the pages of your web site are indexed by the engines. A. Every page on the site should be linked to the home page. B. HTML links are the best and can be done so they compliment the design, or aren't very noticeable. C. Filename or the URL string should be simple and short with the file name reflecting the keywords targeted. Example: webdesign.htm – is perfect for the web design keyword and would make a good landing page. Overall Optimization: The keywords you are targeting should be used in the titles, file names, text links and overall page content through out the site. 4. Landing Pages – Content and Keyword Rich These are marketed pages designed for the search engines. They are not pages a person would navigate to by the home page. Each page is set up for individual marketed keywords, so if someone types in “Web Design†on a search engine, they would land on this page that is designed and optimized for that market. This is a very powerful direct marketing, with one click you get what you want. 5. Links Page – Why do we need it? We need a links page in order to exchange links with other sites. This page will not be viewed by potential customers. This page is for search engines only. Without this page linking is very difficult. This page needs to be updated at any time and in real time. A. No more than 50 links per page, so we will need multiple pages. B. Break up the links into helpful categories. C. Have the link exchange information on this page, so it is easy for other marketers to find. 6. Why Link to your site? The web site that has the most/strongest links to it with the correct Anchor Text will be #1 on that search term. Anchor Text: One website links to another and looks like this: Colorado Graphics: Denver Web Design and Marketing Firm The keywords are the Anchor Text and the whole thing is a link string. 7. How to find links? A. Type this into Google/MSN/Yahoo (may vary) link: www.coloradographics.com This will show you all the web sites that link to Colorado Graphics and from this a competator can follow my steps and exchange links with the sites. Note: Pick a site that already gets good listing on the search engines and you know there links are good. B. Type this into Google/MSN/Yahoo “Web Designersâ€, “Add Your Url†This will show you every site with these 2 keyword strings, and use this to find a site to exchange links with. Once we find a link candidate we research the look of the site and the # of link’s they have and the placement of there site on the engines. We can replace “Web Designers†with other industry keywords. 8. Good Links – Who links to us? All links to our site are good, from anyone. The sites we link too are the only way to hurt our placement. Here are the best links: A. Sites with related content, but no competition. B. Sites with a lot of links themselves. C. Sites with good placement on the search engines or with a good Google Page Rank. Google Page Rank or (PR): is how Google views our site based on information, traffic, links, updates to the site, and overall performance of the site. Our Google rank is 5/10. This is ok considering most web sites will exchange links with a rank of 4/10 or higher. 9. Bad Links – Who we link too. There are 4 types of bad links we won't exchange with. A. P0rn0graph1c– Speaks for itself (SEE I don't even want to say it) B. Gambling – Same C. Spammed links sites – These are 1 page site directories. D. Brand New sites with little or no links to it. (not bad, but not good) You can find also find this info at Colorado Graphics.com
Thats all you have to say. Thanks your a real help, next time you feel like being helpful, which is the reason I was asking about this, don't. I have proven, and made companies lots of money with these things. Here are some old marketing/design clients of mine and there keywords. With everything I have explained above. Google: RoyalGold.com Gold Financing #1 petstreemall.com Dog Containment Fence #1 4wheelonline.com Suspension Lift Kit #2 millonlacrosse.com Lacrosse Camp #3 warriorlacrose.com Lacrosse #3 and more... What keywords have your worked on. and learn some english. Thanks
Your ego is funny. You posted the same thing at SC and when people tried to help you there you jumped down their throats too. While irka could have been a bit more specific, your learning is your responsibility. We're here to help, but ask direct questions instead of posting a list and defending it as *fact*. Read around, post questions. Learn.
Hey Steve, did you put this together before or after you spammed my sports forum? Marketing tip #1 - use a different screen name for spamming than you do for business. Marketing tip #2 - don't register at forums that require e-mail validation and use your business domain for the e-mail.
never saw anyone bungled SEO process that much. I don't think this was meant in a negative way I think this was meant as to say never saw anyone bundled the SEO process like that so much. Take it as a compliment my friend, i think you summed it up nicely. I have actually bookmarked it just as this post that you might find helpfull by Will.Spencer: http://forums.digitalpoint.com/showpost.php?p=578543&postcount=1 These things help me greatly to make a list of building an SEO strategy. Regarding point number 6 of yours i would like to add the following...the kind of website that holds this type of link is also important and getting more important in coming times. Link reputation is going to be a more decisive factor in determining relevance of your site to this keyword. A lot of sites are using anchor keyword links but coming from sites that holds no relevance to the keyword. This is going to be more scrutinized in the future and the type of content that holds your keyword anchor link is going to be a very heavy factor in determining relevance. Link reputation=what kind of content holds your anchor keyword link. Something to think about.
never saw anyone bungled SEO process that much. I had to look up bungled and it seemed pretty rude: dictionary.reference.com/search?q=bungled and as for the chicago guy... Marketing tip #1 - use a different screen name for spamming than you do for business. - Didn't change screen names... Marketing tip #2 - don't register at forums that require e-mail validation and use your business domain for the e-mail. - every one required email validation, and I use my personal email address, I am not hiding. What is your Problem? you know i don't see the problem submitting my fan page to your fan sports forum. That I was just getting into and looking for advice. From which there is no benefit coming to me accept being a fan. If I had known you didn't want me putting a link in I would have taken it out, instead, I am just kicked out of your forum, thanks for the notice. I understand that people do this and it upsets you, but look at the page and tell me what am i getting from this... coloradographics.com/KenyonMartin so have fun making me look bad for a selfless act.
Thanks Edz I did put some time into this, and have gotten different feed back from it. Some of the feed back has been: Links page may be going out soon. My PR definition is a bit off: focus more on Back Links and the stature of them. db.stanford.edu/~backrub/google.html also Matt Cutts is a real good reference for latest info on SEO: mattcutts.com/blog/text-links-and-pagerank/ Steve
rmccarley ego or just angry - You posted the same thing at SC and when people tried to help you there you jumped down their throats too. ok, so i got a little upset, but how is this helping me...? i never saw anyone bungled SEO process that much. But you had given me good advice and I thanked you, and even referenced what you said around some forums. you know and i am new at this, and to be honest the most I have gotten from it is attitute and negativity, so yes, I have gotten upset back.
No hard feelings Steve, but you have to understand where I'm coming from. The rules there are very clear, one being: "don't start threads specifically to create links to your site"). Had you looked at the first set of posts you made you would have seen the comments (warnings) from myself and another mod. We delete hundreds of spam posts a week and as a result of that have adobted the ban first, ask questions later policy. I'll take you at your word and will reply to your e-mail shortly. We all make mistakes so I can understand. p.s. - the benefit is an anchor text link pointing to a page in a directory off of your primary business domain which in turn links to the primary domain. You're also selling jerseys. The page looks nice btw
I saw the add URL button, so I put the link, then all of a sudden my post is gone, so I posted again, and then I can't see your site. So it was a supprise to me. Likewise (No hard feelings), I do know where your coming from. I get the no links part every site has been this way, no links till 10 posts, or something... cool. Its not about the link to me, but how would i get people to check out the page...? you know. other sites i just put the text and no link and they are cool with that. and thats all i wanted. I never saw a warning, and I didn't read the rules, so I apologize for the situtation. Steve
I don't sell anything on that site. This site was created for 2 reasons. 1. I am a fan. 2. To see how the search engines would take a page that was updated everyday, with Good links and good content... Every link on the page goes to a place that is best for the user, none of which I get any benefit off of... Fan Site. ColoradoGraphics.com/KenyonMartin
coloradodeath - I have a circle that I hang with and one of our sayings is "if everyone else is wrong, and you are right, you are being unsupportable" That means your ego is in the way of your judgement and ability to learn. When you made a big post and at the end just asked "what do you think?" you left yourself open to short, on-target answers like what you got. For those knowledgable about SEO the answer was: nice try, it sucks. It's nothing personal. And I am trying to help you by explaining the culture of these forums. If you come in already knowing the answers you will not learn. MHO
i never said everyone i wrong, I just didn't take a negative person. thats fair. and I'm not saying I know it all, I know enought to be dangerous : ) but responses who just say you don't know what your talking about with no examples or references. I am going to defend myselft, see. but you came along with good info and I thanked you for it, I didn't get in your face because you gave examples and references. you weren't just a negative person.
Hmm. Well, now that coloradodeath is out of the picture, would someone good at SEO write up something tangible? You know, "that sucks" is cute & all, but I'd like to read a rebuttal or different idea. Maybe even take just 1 of his points and explain why it's wrong or how you would redirect it to be more successful? -Tony
This is a very bad SEO technique.. Seriously this looks so unprofessional and stupid. All for what a forum link? I was doing some keyword and link research for Colorado companies and came a crossed the origainal post Spammed on a few forums. So now you put in this guy company name and full name in Google and Spam with bludering posts come up, yeah real professional. Then he drags his clients name in with it all – (like these are hard keywords to rank in by the way. lol) "RoyalGold.com Gold Financing #1 petstreemall.com Dog Containment Fence #1 4wheelonline.com Suspension Lift Kit #2 millonlacrosse.com Lacrosse Camp #3 warriorlacrose.com Lacrosse #3" Sorry I didn't waste the time to read the OP but the over all technique is called "negative SEO" you do more damage then good. Would you hire this guy for SEO? That just my 2 cents.