So is it true that the more impressions you give, the lower your earnings?

Okay here's the deal. I've been running a 200,000/day pageview photo gallery site for some time now and have had good success I guess. However, I got greedy and then started plastering every page in the gallery with adsense. Since I did that the past month, despite my traffic, my earnings have spiraled down.

Is it true that the higher your ad impressions, the lower your earnings despite whether I am getting the same number of clicks? Should I cut back on the ad impressions and only put them on maybe every other page instead of every page?

 

I have been wondering hte same thing

 

It's called smart pricing.

When your ads start converting less well, google pay you less.

Basically.

I hate it too.

 

really smart, what a logic..I hate this too..Im gonna cut back when i find the time..at least im gonna cut back down to 1 ad per page instead of 2 or 3.. speaking of which when a visitor comes to a page with 3 ad units does it count as 1 or 3 imps??

 

well man i would just say if your running that good of site start selln links much better!!!!

 

Can anyone confirm this is actually true?
I can’t see the logic of it, and as far as I thought I knew smart pricing was something different.

 

Nope, that's exactly what it is.

http://www.jensense.com/archives/2005/10/one_poorly_conv.html

 

Wow thanks for the info. No wonder ive seen 10 cent clicks on high paying keyword sites

 

Smart pricing has nothing to so with your CTR. it depends on the conversion on the advertiser end. You might have a site with high page impressions and very low CTR but if the visitors convert well for the advertiser you'll get more money per click. on the other hand if you have a high CTR but poor conversion you'l get less money per click.

 

Yea, that seems to explain it Hmm, maybe i'll be removing some more ads tonight.

 

For me, 1 ad unit per page always outperforms 2 or 3.

So I stick with 1.