What's Good for the Advertiser is Good For Us

Discussion in 'AdSense' started by Aldouspi, Dec 16, 2007.

  1. #1
    Google's first concern needs to be towards the advertisers - they pay the bills, Google's and mine.

    If the change in the click area of text ads improves the profit margin for the advertisers. Then any loss in accidental click revenue will come back with higher bids on keywords and an increase in money being spent in Adwords, in general, - good for us.

    De-indexing marginal or useless web pages, should push better quality sites to the top - good for advertisers and good for web publishers with better quality sites.

    And changes in ad formats, gives advertisers more flexibility, adds variety to our pages and should lead to more quality clicks.

    Google will continue to make changes as pressure from advertisers will not cease. If these changes make the ads more successful, we will all benefit. In the meantime, moan and groan for a day, then figure out how to piggyback on the changes to improve your sites.
     
    Aldouspi, Dec 16, 2007 IP
    The Stealthy One likes this.
  2. Adulu

    Adulu Peon

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    #2
    I am agree google clickable area feature.
    My revenue didn't change after ads clickable area rolled out.
    I believe google reduce our clickable area but increase up per clicks revenue
     
    Adulu, Dec 16, 2007 IP
  3. The Stealthy One

    The Stealthy One Well-Known Member Affiliate Manager

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    #3
    You are so right on this! It is a rare point of view for an AdSense publisher to have, but a good one just the same!
     
    The Stealthy One, Dec 16, 2007 IP
  4. Abhik

    Abhik ..:: The ONE ::..

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    #4
    So true..
    Yes, Google should protect Advertisers interest as they are the one who pays.
     
    Abhik, Dec 16, 2007 IP