Know your demographics before advertising!

Before you buy ad space here is a nice site to help you out to know the demographics of that site.

Here is a sample for DP.

http://www.quantcast.com/forums.digitalpoint.com/demographics

 

Yes, knowing who your audience are is essential.

I found the tips on this site to be quite useful as well when you're searching for keywords

http://hamletbatista.com/2007/10/08/advanced-keyword-research-the-power-of-understanding-your-visitors/

 

That tool looks pretty sweet, but for sites less popular than DP it doesn't really offer any stats...

 

Hey,

If you have any questions about our tool. Feel free to ping me.

Thanks,

Chris
Quantcast Corp

 

Is Quantcast owned by Alexis?

 

Hi, no we are not owned by Alexa.

Thanks for using us though.

Chris
Quantcast Corp.

 

This company offer a good keyword demographics service: http://www.keyworddemographics.com/

 

This seems to be a paid one. Any free tool to check out ?

 

There are free tools out there but they only allow you to run 1 keyword at a time and return limited data. They give the % split of age but you cannot see how many people this relates to (eg. if the % split of Male / Female is 60/40 then how many people does this relate too. What is more useful is to run through 50 keywords (or so) and then you can compare the demographics of the keywords and easily select the most appropriate ones for your website.

Thats what I found useful anyway.

 

Exactly right to known your target audience or the demography as market segmentation is necessary in every field before the advertising the brand or product/service

 

It can only lead to better conversions and more targetd traffic!m NO point targeting the wrong people.

 

Quantcast is excellent and http://adlab.msn.com/demographics-prediction/ is another excellent tool that is a must when doing your demographics research.