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Adword Keywords Very Expensive

Discussion in 'Google AdWords' started by greatdeals20031, Jan 8, 2006.

  1. #1
    I am trying to promote several of my websites, but seems impossible to get a cheap keyword.

    I have tried using niche keywords and I have optimised my ad so the keywords are cheap but I still get .30 or .40 per keyword. Also I have noticed that even if I pay .40 for a .40 keyword but I dont get any impressions.

    Any suggestions???

    Thanks
     
    greatdeals20031, Jan 8, 2006 IP
  2. Crazy_Rob

    Crazy_Rob I seen't it!

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    #2
    Roi...roi...roi.
     
    Crazy_Rob, Jan 8, 2006 IP
  3. randymorin

    randymorin Peon

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    #3
    I can never figure out why people struggle to get cheap keywords. Can you explain further what you are doing? How many keywords? Which ones? What tools are you using? I get 100,000s of impressions per day easily and if I had the money I could get 1,000,000s/d easily.
     
    randymorin, Jan 8, 2006 IP
  4. greatdeals20031

    greatdeals20031 Peon

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    #4
    Sure I have this site about recipes, the domain contains the keyword recipe.

    I used overture keyword suggestion tool and I tried using the keyword:

    mexican recipes

    My adword ads says:


    Looking for mexican recipes
    visit our site and find great
    mexican recipes for free

    The keyword is only getting 1500 visits a month

    I had to pay .50 CENTS PER CLICK

    THAT IS A LOT!
     
    greatdeals20031, Jan 8, 2006 IP
  5. Micromag

    Micromag Well-Known Member

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    #5
    For .50 cents a click I would get 1500 per day or more.

    1 - Be more patient: time is your friend, take some time to your campaign get running, take some time to your ads take approved and take some time to you true learn AdWords spirit thing.

    2 - Try different Ads every day, one day you will find a Ad that has a very good CTR, if you find a good CTR ad you can get 1500 visits per day for .10 per click or less.

    3 - try more broad languages and more broad countries

    4 - turn on content and search network

    5 - This is very important: to increase your impressions and clicks is very important to create additional ad groups with different keywords that you have not used yet!!

    But for all these rules, pay attention at your conversion rate.

    hope this helps.
     
    Micromag, Jan 8, 2006 IP
  6. randymorin

    randymorin Peon

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    #6
    Ya, that's a lot to pay for so few visitors. The problem is that you are limiting yourself to one keyword. I would set your search CPC to $0.05 and your content CPC to $0.01. Then use the Adwords keyword tool to find variations of the word recipe. Go through the list and add as many as you can. I would also use site-related keywords to do the same. Don't worry about adding inactive keywords. I find that inactive keywords will still sometime get lots of hits on the SERPs and tons on the content network. Try this out for a day or two, keeping your budget low to start. This strategy sometimes gets me hundreds of hits in zero time. If you like the results, then up your budget. If you don't, then sorry to waste your time. If the results are good, but doesn't generate enough hits, then slowing increase your CPC; sometimes across the entire ad groups or one keyword at-a-time, play that by ear.

    And be patient. It sometimes take a day or two for the campaign to kick into overdrive.
     
    randymorin, Jan 8, 2006 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7
    Tighten up your matching options (exact in combination with phrase works well in your market) and bid on multiple variations of your target phrase. For example:

    [mexican recipes]
    [mexican recipe]
    [recipe mexican]
    [recipes mexican]
    [free mexican recipes]
    [free mexican recipe]
    [easy mexican recipes]
    [easy mexican recipe]
    "recipes for mexican"

    etc, etc, etc.

    Using broad match with the term "mexican" is what's driving up your CPC.
     
    GuyFromChicago, Jan 9, 2006 IP
  8. Micromag

    Micromag Well-Known Member

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    #8
    yes, but for every idea that you have, create an additional adGroup to try it...

    never change/delete an existent ad group unless you have a good reason for it: remove the bad adGroups by comparing with a better adGroups.
     
    Micromag, Jan 9, 2006 IP
  9. FireStorM

    FireStorM Well-Known Member

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    #9
    there are competition on Adwords for your keywords?
     
    FireStorM, Jan 9, 2006 IP
  10. fryman

    fryman Kiss my rep

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    #10
    The whole adwords system is ridiculous, I have tried to target misspellings and typos and get a message saying that I need to bid 40 cents for them. WTF?? I am the only guy on earth targeting those words, why do I need to bid 40 cents for them???
     
    fryman, Jan 9, 2006 IP
  11. maildeepak

    maildeepak Peon

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    #11
    welcome to the Quality scoring system of Adwords...;)

    One of the sickest thing i ever felt about google...is the introduction of quality scoring system of adwords...i also felt the same problem and after 10 days of using it...i have paused my ads now....

    the irritating thing is they make u pay higher bids even though you are the only advertiser going for that keyword(like u stated)...:mad:
     
    maildeepak, Jan 9, 2006 IP
  12. forgetmenot

    forgetmenot Well-Known Member

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    #12
    fryman - yes, the mispell word can be more expensive than the normal, correctly spelled word. Quality score is really strange :) The code and algorithm translated to this --> Google think you have no reason to bid on it so it is more expensive LOL

    I try "mexican recipes" in my campaigns. In one of the game-related campaign, it required $4.32 (MYR$3.8 = USD$1.0) so it is like $1.10 per click at position 1.2 according to the "estimator". In another campaign which I have spend a lot on also unrelated keywords in music, "mexican recipes" is very cheap and estimated at position 1.1

    greatdeals20031 - I can offer to house your campaigns :)
     
    forgetmenot, Jan 10, 2006 IP
  13. greatdeals20031

    greatdeals20031 Peon

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    #13
    Awesome advise GUYS.

    It really sounds like GOOGLE is only going for the BIG MONEY, for them of course by using the KEYWORD INCREMENT SYSTEM SO YOU PAY A LOT PER KEYWORD.

    I think I will place a couple of campaings doing good keyword research, if my keywords are still inactive becuase I will only pay .05 per click I will leave it like that, if that does not work I will probably just quit using ADWORDS.
     
    greatdeals20031, Jan 12, 2006 IP
  14. forgetmenot

    forgetmenot Well-Known Member

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    #14
    If you are interested, I can house your campaign for you under my account

    - Yahoo/Overture requird a minimum of $.10 so Google is better if you can get cheap keywords that work well.
     
    forgetmenot, Jan 12, 2006 IP
  15. Micromag

    Micromag Well-Known Member

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    #15
    Do They still use this $0.10 min per click? Overture Sucks IMHO.
     
    Micromag, Jan 12, 2006 IP
  16. forgetmenot

    forgetmenot Well-Known Member

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    #16
    I think so....
    Anyway, they provide additional stable traffic. So it is alright...
     
    forgetmenot, Jan 12, 2006 IP
  17. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #17
    Yes, $0.10 is the min bid w/Yahoo.
     
    GuyFromChicago, Jan 13, 2006 IP
  18. xboxundone

    xboxundone Well-Known Member

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    #18

    Isn't there a name for this price gouging......
     
    xboxundone, Jan 13, 2006 IP
  19. abuthepooh

    abuthepooh Peon

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    #19
    thanks for all the great posts guys.
    as a newbie it cleareda lot of confusion for me too.
     
    abuthepooh, Jan 15, 2006 IP