Ecpm very low

Discussion in 'AdSense' started by aj845, Nov 16, 2007.

0
  1. #1
    I just bought the site 2 days ago and previous owner had good CTR & eCPM.
    CTR from 1.95 to 4.48
    eCPM from 1.61 to 3.33.
    Since I put my ad 2 days ago this is what I am getting.

    512 1.01% $0.45 $22.78
    270 0.90% $0.36 $10.92

    Can you guys tell me why is happening. Is it going to go or what? It frustrate me because I paid good money for the site.
     
    aj845, Nov 16, 2007 IP
  2. ForgottenCreature

    ForgottenCreature Notable Member

    Messages:
    7,473
    Likes Received:
    173
    Best Answers:
    0
    Trophy Points:
    260
    #2
    ForgottenCreature, Nov 16, 2007 IP
  3. Adulu

    Adulu Peon

    Messages:
    2,791
    Likes Received:
    43
    Best Answers:
    0
    Trophy Points:
    0
    #3
    I agree with ForgottenCreature, in addition to, do you put the number of ads than before ower?
     
    Adulu, Nov 16, 2007 IP
    ForgottenCreature likes this.
  4. oncameratalent

    oncameratalent Active Member

    Messages:
    386
    Likes Received:
    15
    Best Answers:
    0
    Trophy Points:
    60
    #4
    That's probably why they sold the website to you, they knew about the upcoming changes to the adsense ads. Try this.....

    Change the colors of the ads so that the title and url are the same color, then change the text of the ad to a much more subtle color. I did this and my ctr recovered nicely today.
     
    oncameratalent, Nov 17, 2007 IP