Has there been another google slap?

I've had almost 200 adwords campaigns running for 6 weeks and due to the tight focus of each ads they have all had a quality score of Great. I noticed no sales yesterday so i checked and every ad has now gone to a QS of poor.

I can't emphasize enough that these ads have been running fine for 6 weeks and
the keyword, ad title and landing page are all perfectly matched.

Anyone know if google have done anything in the past few days

 

Yes there was some sort of recent slap. Some of my campaigns were hit too.

 

Any ideas on what happened exactly?

 

From what I gathered they hit disorganized campaigns, where people were dumping 10,000 keywords in at a time and then crossing their fingers. (Which is not a good way to run a campaign). They also did some more house cleaning on bridge pages and one page wonders. (If you haven't built a landing site for your campaigns yet, you should.) That's what I have gathered so far on it. But it's always a guessing game with adwords.

 

I had a tightly organized campaign (1 adgroup per keyword set) hit hard -- and it's a publisher site (I'm an author), no affiliate links. I have a contact page, privacy page, articles page with several articles, and an about us page.

The only thing it doesn't have is a "terms of use" page. Could that be why it got slapped?

Johnny