Fundamental Knowledge You Must Know Before Buying Links

It’s important to understand the text link concepts when purchasing text links. The various types of text links are explained below:

Reciprocal Links
Many sites use reciprocal links, also known as link sharing. Regarding this strategy, websites agree to display each other’s links (commonly attained through link exchanges) in an attempt to increase the number of back links that register with search engines. While seemingly an effective way to increase a site’s rank, there are a few drawbacks to this strategy. Generally, attaining links through link exchanges can prove time consuming. Also, Google discounts reciprocal links as an unnatural attempt to boost a site’s rank. Search engines value one-way links over reciprocal links and also penalize sites that have an excessive number of outbound links (links to external sites). Google considers all these factors when determining search rank.

One-Way Links
In contrast to reciprocal links, one-way links are considered more natural. Again, this touches upon Google’s view of link development being a natural process the more closely it adheres to democratic principles. For example, websites voted upon by other websites (via non-coerced one-way links) are considered to have more natural links compared to websites that take part solely in link exchanges.

Link Relevancy
When Google first developed Page Rank, it was thought links from sites with similar content (relevant links) were more highly valued than links from sites whose audience was interested in a different subject. That is, relevant back links were seen as having a greater chance at reaching the target market. Interestingly, current analysis indicates the search engines do not place increased importance on relevant links.

However, there are a few reasons why relevant links are important, regardless of the search engines’ methodologies. As mentioned previously, relevant links provide greater access to the target market. Also, it is likely the search engines will begin to incorporate link relevancy into their search algorithms when determining search rank.

Some sites have taken advantage of this perceived flaw by farming links out to numerous unrelated sites. Search engine penalize these “link farms” as sites that unnaturally inflate page rank. In fact, sites that buy links from link farms are often penalized as well. This underscores the importance of purchasing links from quality sites.

Site-wide links
Google also considers the quantity of back links from the same domain when determining whether links are natural. When sites develop naturally, they tend to have a high percentage of single page links from different sites. It might seem an effective technique to have thousands of links from a few sites in order to increase the quantity of and ease of access to back links, but Google considers such a tactic to be unnatural and one that unfairly subverts the Page Rank methodology. Furthermore, Google uses an algorithm called Hilltop that looks for relationships between sites and can determine if links have common IP (Internet Protocol) addresses. The address provides a unique identification to a computer connected to the Internet.

As mentioned previously, Yahoo and MSN place importance upon the quantity of links as opposed to the quality and therefore do not currently penalize sites that have an excessive number of site-wide links.

Another important concept to consider is authority pages, which are sites that have back links from many unique, relevant sites and are considered high quality as a result. Back links from authority pages help to increase Page Rank.

Unique IP Address
An IP address identifies the physical location of the hosting company that servers a website. The idea of purchasing text link ads from unique IP classes is to emulate a naturally occurring text link campaign. In other words, you don't want all your links to come from websites that are all hosted on the same server.

Varied Page Rank
Similar to purchasing links from different websites, it is considered more natural to have back links from sites with varied Page Rank. As sites develop naturally, they tend to have back links from sites that encompass the Page Rank spectrum. Google considers sites with only high profile back links to be suspicious and the site’s Page Rank suffers accordingly. This is an easy goal to accomplish by purchasing text link bundles and/or adding text link ads to your site monthly with different PR

 

Some interesting and useful SEO information. Quoting sources would be great but it still worth the read.

 

Thanks for the useful info frederrick.

 

Lost me after that. You may want to do further "analysis".

 

Hi Seoscott,

Thank you for highlighting the above comments. I guess I did not make a clear statement. This is what was originally mentioned -

"it was thought links from sites with similar content (relevant links) were more highly valued than links from sites whose audience was interested in a different subject. That is, relevant back links were seen as having a greater chance at reaching the target market. Interestingly, current analysis indicates the search engines do not place increased importance on relevant links."

These are my reasons:

(1) My statement did not state that relevant back links from similar content is not important but SE place no increased importance. This means from my personal point of view, back links from both similar or different content sites are equal weightage as there is no clear evidence otherwise

(2) The real importance is not so much on similar contents but where your back links are from. Example: Back links from a different content but highly regarded sites by SE, with almost all of its webpage indexed, daily indexing by SE and enormous inbound links is far more valuable than a back link from a similar content sites. Certainly if you can get the best of both world that would be the best

(3) Lets review Big players in the NET like example Text-Link Ads. Check its back link and you will find that thousands of its back links are from different content sites like from searchenginejournal, seroundtable, isedb and many other blogs. These are not at all similar content sites but are highly regarded sites by SE. And its such sites that contribute to the enormous total inbound links of Text Link Ads

(4) Directory submission, social bookmarking and article submission has been a strong source of link building campaign. Now lets analyze how many similar content sites can one get his/her sites listed in. The answer is that most back links are from different content sites. What makes the difference again is the value of the sites we are getting the inbound links from

(5) From my personal point of view, the "links relevancy" concept has been misunderstood. Its the anchor text link relevancy to your keywords and its surrounding text that counts and not so much on link relevancy from similar contents

I emphasize again " Link relevancy from similar content sites is important, as important as relevant anchor text and highly regarded sites even its from different content sites. That is why I say SE do not place increased importance on links from relevant (similar content) sites"


If I am wrong, I would appreciate constructive comments. Cheers.

 

nice points there frederrick.. cleared my head on whether to giv site wide links to advertisers or single pages..

 

very useful post , rep added .

 

You have raised some good points. Very helpful.

 

Hi guys. Thank you for your compliments!

BTW, whats your take for the recent Google page rank updates which many are speculating that its a new search algorithm that is implemented?

What do you think its effect on link building and paid links?

 

the best backlinks are those that have strong links back to them. that's the key.
see the sig if you're interested in strong backlinks that will give your site long-term PR strength.

 

Buying paid links is a good way to improve your SERP. But it is very critical to know who is linking to you, its back links and which neighbourhood network it belongs to. Also to ensure that SE do not detect a paid link, your surrounding text must be relevant.