Crappy landing page

Apparently my landing page is crap, I have had about 60 well targeted people visit and not one sale. www.ibsalternative.com If you don't have IBS you won't get it, but a person with IBS who is searching on "ibs hypnosis" is my target customer and I would ahve expected a sale by now. I have spent years developing my skill and expertise in this area and the last 4 months developing my product, which is good quality etc.

How the heck do I sell it? I'm no "ad man", Is there anywhere I can go to learn to hone my copy skills so it is more appealing cause the basic message, "buy this cause it's well researched and reasonable" is not cutting it at all.

This is a great forum! Thanks for reading my query
marie

 

Your website looks very, very, very....shall I say...90's? You can have the best product in the world, but if you don't deliver it the right way, you are not going to get a sale. It looks unprofessional and untrustworthy. I'd suggest hiring a designer to help you with a theme (there is tons on DP). Good luck with you site.

 

Yes you definitely need to redesign that site!

PM me if you would like us to quote a price...

 

Get a web designer... NOW!

 

I only looked at your homepage.

For the most part, take out the purple background, leave the left section in, and you are 90% there.

As for not getting sales. First off, not many believe in hypnosis. Second, even if they do, hypnosis for that?!

Sorry.

Besides, normal sales is 1 sale out of every 100-300 visitors.

And for this one here...brother, good luck.

Again, sorry.

 

1 out of every 100-300 is far too low.

A nice conversion rate would be around 2% and the sky is the limit highly targeted sites like yours can convert much better than this. Definetely change the site design, simply making it a white background with black text will help. Highlight important points and subheading in red.

A few tips

- Start off by promising a solution to a problem. What is the biggest problem someone with IBS faces. Saying you have a solution isnt enough..something like "Have you ever wanted to overcome IBS, youre about the find a tried and true method that works fast, every time"

- Instead of telling us who you are tell us where youve come from. "A few years ago I was a sufferer of IBS. It had a hold on my life meaning i couldnt do all the things i enjoy like <list related activites". This will enable you to relate to your visitors and build some trust in you.

- In your "clinical hypnosis" section dont simply list the benefites. After you list each one highlight how this benefits your customer. eg. "Has no side effects - Once you finish with our program the only side effect will be improvement"

- Choose your wording carefully this is can make a HUGE difference. Instead of saying "Here's a shocker: There has never been a patient study on gut directed hypnosis that did not find it helpful for IBS and these studies have consistently been coming out since 1983!" Say "Since 1983 every patient who undertook hypnosis to help treat IBS has seen positive result". See the difference?

I hope this information proves helpful

Good Luck!

 

It doesn't matter what your landing page looks like if you are trying to make a sale from the get go. Consider bringing on your visitors as leads and building a relationship with them and then based on what they give you their information on you will know what you can "recommend" to them that will convert at a high rate.

 

2%? You wish. Hell, so do I!

Now, if it was for sex or game products...maybe, but even still.

 

2% is achievable in almost any market...

At the internet retailers conference this year many companies were showing stats up to 8% (no that is not a joke )

Some markets are harder than others (electronics is a good example) simply because there is so much choice and its very competitive. Its all about making slight modifications and tweaking as much as you can to grab every fraction of a %

 

As a marketing and advertising consultant, and who has talked with plenty of business owners, and have read many articles and interviews from them, AND I myself seeing the reality of it all, you won't mind if I say bullshit, do you?

Sorry, with the exception of the holidays, and Halloween, and a few occassions here and there, it's less than 2%. 1 out of every 100-300 buys. many times it is more than 300. That's average with most, if not practically all products.

8%???! Ok, now you will believe just about anything, won't ya?

What were they selling after they said that. Oh, wait, they had graphs and charts, with little red and blue lines going up and down, right? hee

We can agree to disagree. No biggie.

 

Ahhhhhhhhh! Get rid of the purple! That turned me off instantly. Also, 60 isn't a good enough sample size to see if your landing page is converting. I'd suggest atleast 200.

 

A .3% conversion rate... remind me not to hire you as a marketing and advertising consultant

 

As far as this site, I can't even read the sales letter. Take a look at this design for ideas: http://www.blogstorm.co.uk/linkbait-school/

And read all the headline tips and stuff at www.copyblogger.com

 

It takes time to build a business, I would say keep working.

 

Say what?! lol

And remind me to send you Hooked on Phonics for Christmas, biker boy.

 

Hehe

Ok agree to disagree we must. 8% did seem extremely high but hey i wasn't about to go calling them liars, if they can discuss it its something to strive for. No they weren't selling anything at the conference

I will never rest until my conversion rate hit 100%, until that happens we can always do better

 

I think the reason is:

I look bad

SRY but it look like a old old old bad bclipart page