To grow your business it good to have return visitor. Here I listed how can you get return visitors. Splash Pages and animated intro sequences turn off visitors Make your site content rich there is no excuse to this. Show users what’s hot Personalize the User Experience Build visitor trust Enabling people to comment on your blog entries Encourage feedback on pages Build a community Offer Killer product Offer RSS, e-mail subscription, making pod-cast of hot post is good idea. Make it easy for people to bookmark your pages. Build mailing list Do not run pop-ups Take every opportunity to show people that your site is important is worth revisiting. Encourage social bookmarking Use Email a friend feature Track your visitor, for this I prefer Google Analytics for this. Good copywriting style Feel free to ask if you have any doubt.
I forgot to mention, site load time, site readability, design and interface also affect return visitors.
Those were nice. My favorite is "building a visitor trust" and "building a community". If there's a reason to come back, they will surely do so.