Affiliate Marketing has many little things that persuade the person who lands on a particular website to buy the product affiliated by the website. This is quite easily seen as all affiliate marketers try to do this by making a ‘all-in-one’ marketed landing page. Eventhough, I personally hate their guts, they have been known to work like a charm for many. Here are some tips and tricks to the business. Instructions Difficulty: Moderately Challenging Steps Step One Make a Strong Review and Recommendation. With the strong unbiased reviews and recommendation, there are better opportunities to turn your visitors into buyers. Many studies reveal that people are always looking for their solution toward to their problem. Also, they love the personal recommendation with unbiased. To write the strong reviews, you should test the products hardly by yourself. This is the best way to give the strong recommendation. However, it can cost you a lot if you go for this approach. Another great way is to do effectively research the product in detailed. You can research others’ opinions, read reviews, participant in the forums for exchanging and try trail version of those products. Step Two Address Clear Benefits for Readers. Many researches and experiments reveal that benefits are very influenced for visitors. With those clear benefits, it is easier to convince those visitors to make a purchase. Thus, you have to give clear statement of benefits on your landing page. However, it is much easier to turn the visitors into the buyers if you can address the strong benefits direct to what visitors are searching. Step Three Highlight Search Keywords in the Landing Page. Obviously, you are advertising and building the landing page based on the given focus keywords (or search keywords). Thus, it is a great idea to highlight those keywords into the landing page. You should include those keywords in the title, header and content as much as possible. Step Four Provide Easy Navigation for Leading to Merchants’ Site. The key to your success for converting those visitors to buyers is to lead those visitors to the merchants’ site. You have to provide easy navigation for leading to those sites. The easier your navigation is, the more opportunities for visitors to click and visit are! Step Five Compare Multiple Products at a Time. Another best practice for building great review landing page is to provide the comparison among 3-10 affiliate products at a time. This has been proven that it is the most effective way to grab the visitors’ attention. If you provide less than 3, it seems that you do not conduct a well research. Otherwise, it will be too much if you compare more than 10 affiliate products at a time in the landing page. Step Six Keep it Clear, Complete and Concise. Obviously, the landing page should be a simple single page where you put all possible reviews, recommendations, comparison, customer testimonials and ranking. Many studies reveal that the golden rule of highly successful and conversion rate landing page is to keep your landing page clear, complete and concise. Overall Tips & Warnings * Make a Strong Review and Recommendation - The real secrets of giving strong recommendation are to: (1) test heavily the products by yourself (2) exchange the ideas and opinions in the forum about those products (3) research effectively the products in detailed and (4) provide great real customer testimonials. * Address Clear Benefits for Readers - The real secrets of the power of benefits are to: (1) list all possible benefits for each products in your review page or landing page (2) highlight the strong benefits for what visitors are looking and (3) keep those benefits short and cut to the point. * Highlight Search Keywords in the Landing Page - The real secrets of including those keywords are to: (1) choose the niche keywords for what those visitors are looking (2) include those keywords into title, META tag, header, and content (3) choose and insert secondary keywords (another niche keywords) into the landing page and (4) focus on the keyword density; it should be around 2-5% of total words. * Provide Easy Navigation for Leading to Merchants’ Site - The real secrets of navigation are to: (1) provide more than one exit links leading to merchants’ site (2) lead the visitors to the right landing page and (3) ensure that those links are workable. * Compare Multiple Products at a Time - The real secrets of comparison are to: (1) list all possible advantages and disadvantages of those affiliate products (2) keep those comparison short and precise and (3) give ranking number for those affiliate products with unbiased. * Keep it Clear, Complete and Concise - The real secrets are to: (1) review, revise and minimize the content and (2) format the landing page properly (e.g. font, layout and size). Hope this helps. Taken From : http://www.publishersweblog.com/blogging/power-of-a-landing-page/ If you like this article pls reply
That's a pretty good list for beginners.. of course studying what your target audience like works as well, along with not overwhelming them with content.
very good article,each steps are very focussed and helps to get a better understanding of what a landing page is all about
thx for share the article bro.. i've problem with my landing page. i need to learn more creative ways to make a good landing page.