I have 2 sites both about making money online. I want to know how I can promote them most effectively. I know most of the big forms of web promotion, however I was wondering which one was the most effective. obviously I will use all of the big ones such as article marketing, and directory submissions. But I want to know where I should start. Also I would like to know if there is a way to promote both sites together. I put a link to one of my sites from the other one. I was wondering if it is a good idea to link back to the first site, since the major SE's don't like reciprocal links as much as one way links I thought that maybe it wasn't a good idea, but I could be wrong. Any help would be much appreciated. Thank you, Kyle
Are your websites competing with each other? It's fine to have closely related sites, but you want each to have it's own niche (or sub-niche as the case may be). It's a waste to compete with yourself. I find directory submissions are harder when promoting multiple sites. The good thing about article writing is that you can put more than one link in your resource box. Forum posting lets you put more than one link in your signature.
umm, so you have 2 websites about making money online & your asking Us how to market them? Interesting.... Anyways, Here's my Opinion since you asked - Market them the same as you would One site - (Keep in mind that no matter what you do it takes Dedication, Devotion, & Discipline along with Repetition in order to succeed.) Ok, 1st off: I have to assume that you are referring to traffic that Converts (Buys something). Once you have a quality site up & running (Or think you do) - Ask yourself these questions again to make sure: What do I offer that is Unique & Niche in my competitive market? (Originality is essential here) Would I Buy from Me? (If not, rethink your business plan) Do I talk about me & my company all the time on my site or do I use "YOU" allot to get potentials involve? (Its important to get the potential involved) Am I blatantly trying to sell a product or service (High Pressure) or am I trying to educate the consumer about the product / service (Low pressure)? (Human nature is to put a wall up when we think someone is trying to sell us something - Educate them & release the pressure a bit.) What is my competition doing? (In order to compete you will have to know what your competing against.) The above is just a Portion of what you need to ask yourself in order to make sure you have something of Quality to offer the potential consumer. I'm sure it gives you the basic Idea though right? I wouldn't waist any money on advertising or marketing until you have that down, at least (Might as well throw the money in a fire). A few Marketing suggestions: Blogging Community profiles Link exchanges Banner exchanges Classified ads Directory listings Targeted Product/Service pages linked in your main site footer guest books Paid (PPC) - Pay Per Click, (PPS) - Pay Per Sale, (PPI) - Pay Per Impression, Etc.... Paid Banner ads, Listings, Submissions, Etc... (SEO) Search Engine Optimization And MORE! We are more focused now days on Traffic Vs. Conversions rather than just mass traffic campaigns. While sure 1,000,000 hits a day is great, but heck they are just Hits. when you look at the math behind it & find that you have 1,000,000 hits at a 0.001% conversion (Meaning how many people Buy something out of the total hits that day), I would much rather have 10,000 hits at a 5.068% conversion rate (Granted the 5.068% is rather high in a realistic sense). Which is why, In my opinion you should first focus on the questions I posted, prior to any campaign launch. I hope this helped, I wish you & your business the best of success....
No. They are not competing with each other. One is an e-book that I am giving away and the other is a blog that I am trying to promote. On my blog I link back to the e-book website. Both of the sites in a sense contribute to each other, though I do not link back to my blog from my e-book site since I don't know if that would cause the SE's to count it as a reciprocal link. Also I should mention that my e-book site isn't exactly an e-book. I have it as an html page, which I uploaded to my web host. So I am not sure if it is still considered an e-book. It's similar to the bummarketingmethod.com website, where after you enter your email address it sends you to the page that the "e-book" is on. If anyone has a better name for this, I would really appreciate it. The e-book site is similar to a sales page, except that I am giving away the product for free, instead of selling it. So it would be hard to get others to link to it, since they have no page they can link to besides the homepage, or if they wanted to they could also link to the faq's section or the contact section. Thanks, Kyle
I agree with you, if we spend time to bring in massive traffic but bad conversion at the end, then it considered not so effective.
You're right that is kind of funny now that I think of it. I know the basics of marketing, and my site's are meant mostly for beginners. What I want to know is how to specifically target this particular niche, and these particular types of websites. I know about article marketing, and submitting to directories, link exchanges, forum signatures, etc. But there are still some other things that I don't know or have never thought of. You're partially correct. One of my sites is a blog with Adsense ads on it. I am not really selling anything on that site, except affiliate products. My other site is giving away a free (Which is similar to selling) e-book. This site promotes affiliate programs, as well as Adsense ads. My blog is fairly attractive, (in my opinion) as far as the layout (I use blogger). However the content is fairly bad. Most of the posts are very short, and not well written. I am working right now on writing some better articles for it. As for my e-book site my content is great (again in my opinion). But the layout of the site (a.k.a. the homepage) is hideous. It is extremely ugly. In part I want to know how I can improve on the look of my homepage. The blog is one of the sites that I am trying to promote. For link exchanges I want to know is it still worth it to do them, since the SE's are supposedly stricter on the reciprocal links. Do you have any suggestions on ways to do 3 way exchanges? I don't really want to do banner exchanges since it takes up too much space on my site. PPC might be an option, except that my conversion rate will be extremely low. And I have a fairly low budget. I might be able to make some of the money back if I use a cheaper company like adbrite. Thanks for helping me. I look forward to applying what I learned in this thread onto my websites. Thanks, Kyle
Ok, this is totally different than the marketing aspects (While it all equates in the big picture), Now you are on the Design side. Not all Blogs allow Layouts, Skins, Templates, Etc.. & some are Limited to what you can do. The majority have free skins on the net that you can research & find one that's suitable (Especially if you're not much of a designer). Otherwise you may need to hire one to brand your blog as Unique (I don't recommend spending money on redesigning a free blog though). - Might as well get your own hosting pkg. if you go that route - The answer is YES, definitely have an Active (IBL) Inbound Link Campaign - You figure the more Doors you have to a building, the more ways people can come in & browse your shop - Same applies to IBL's, just like a door, it only makes sense that that the more inbound links you have, the more chances someone with find you. - Granted the more Targeted the IBL location the better the results for you - As far as 3 ways, I tend to stay away from them.. in essence when you break it down, it's still a one way coming to you from one site, might as well keep it real. Ok, on this site you're looking for clicks, However Adsense is set up to reflect the content of a page & show relating Ads in order to provide the Best targeted potential clients (Thus Adwords)... You will want to target relative sites to your content for the best click conversions (Typical of any site promotion really), however with a strictly Adsense site, the beauty is you can basically promote it anywhere & everywhere, seeing that it's click based.... (This is where I stop on this one seeing that I try not to get into spammy Blackhat techniques - good luck there ) Even though they aren't yours, you're still selling them.. Might as well target & cross promote it - especially if you relay on that affiliate income.. There are thousands, if not Millions of affiliate sites out there, free e-books, do-it-yourselfers, etc... It should be rather easy to target those guys. Rather than doing it with the "WHAM" slap in the face FREE sales type pitch, try hitting them with a more subtle, educational, & Substantially viable approach - then lead them to the free sign-up. To be honest, every time I see that used car sales pitch (Especially for a FREE item) it turns me completely OFF. It's natural for people to put up an Instinctive protective wall & become hard headed when they think someone is trying to sell them. I'm sure there are times when you have been out in a store or on a car lot & felt a tad bit of pressure to buy something, making you uncomfortable & auto responding with - JUST LOOKING, I'll let you know If I need you - It's natural... So go with the reverse psychological approach & educate them at the same time. They'll sign-up without thinking about it, simply because they felt comfortable doing it. Well, I'm a bit long winded, I know, so I'll stop here.. Hope this helps.. Good luck