Turning Browsers Into Buyers

Discussion in 'General Marketing' started by Nilgesz, Oct 10, 2007.

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  1. #1
    A must read I think.

    "Anyone who does business online worries about how to boost Web traffic. But traffic is only part of the story. Equally important is the conversion rate--the percentage of customers who actually buy something. On average, companies report that only 3 percent of Web surfers actually buy, according to a survey by Shop.org, a division of the National Retail Federation."

    http://www.inc.com/magazine/20070901/turning-browsers-into-buyers.html
     
    Nilgesz, Oct 10, 2007 IP
  2. bobchrist

    bobchrist Active Member

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    #2
    Also visitors retention is one of the factor that influence conversion, there are many ways to increase conversion rate over your site- one of them are through word of mouth. :)
     
    bobchrist, Oct 10, 2007 IP
  3. Hamish Jones

    Hamish Jones Peon

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    #3
    I think this is a great article and Inc.com is a great resource.
     
    Hamish Jones, Oct 10, 2007 IP
  4. tonybogs

    tonybogs Peon

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    #4
    Yup.

    Many webmasters focus on getting more traffic. When often times it can bee easier just to work on coverting twice as many people..

    Great post. thanks for the link :)
     
    tonybogs, Oct 10, 2007 IP
  5. sir_round

    sir_round Active Member

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    #5
    Thank you for the link! The post was truly amazing and helpful for me.
     
    sir_round, Oct 10, 2007 IP
  6. koolzie

    koolzie Peon

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    #6
    conversion is everything
    anyone can get traffic
     
    koolzie, Oct 10, 2007 IP
  7. Nilgesz

    Nilgesz Well-Known Member

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    #7
    You're welcome guys;) I want to start affiliate marketing and let this adsense thing:)
     
    Nilgesz, Oct 10, 2007 IP
  8. John84

    John84 Active Member

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    #8
    helpful article. thanks for sharing.
     
    John84, Oct 10, 2007 IP
  9. amra8689

    amra8689 Peon

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    #9
    thanx mate
     
    amra8689, Oct 10, 2007 IP
  10. ablaye

    ablaye Well-Known Member

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    #10
    Depends. If you are selling a product then yes.
    If you are not selling a product but making money through ads, then traffic is the key.
     
    ablaye, Oct 10, 2007 IP
  11. netx

    netx Peon

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    #11
    Inc. is great, I have an yearly subscription on this magazine, I simply can't get enough of it, it's the best magazine!
     
    netx, Oct 10, 2007 IP