URL Rewriting Yes/No

Hi all,

we have ecommerce website with 300,000 pages in google. All main pages has PR 6 or above. More than 3,000 backlinks. and aroung 60,000 daily visits (only from google organic).

my question is that .... is it a good idea to implement "URL REwriting" or "User Friendly URLs" concept.?

Because we have so many pages in google. i'm afraid that we may loos our ranking with new URLS. (bez google treat them new URLs)

Any advice will be appreciated !

 

sounds like things are going very weel as it stands, so why change anything... If it aint broke, dont fix it.

 

well, if it's not broken don't fix it.

I mean, you seem to be doing well.

I'm not sure what content management system you have, but if you change url addresses then you are going to have to have some sort of redirect thingie going on.

This is either server, htaccess or site.

I can't think of a mass system of url redirect for such a case, although I'm sure I saw a Joomla module that can do that.

 

superpump beat me to it!

 

I agree with the people above. If you were just starting your site i would say rewrite the URL's, But i wouldn't bother now.

 

actually 60,000 visits are from google organic. but more visits are from google CPC.

i want to beat CPC .... i want Organic visits more than CPC. Thats why i'm looking for enhancements.

 

well, it would be an optimisation...


but putting manual redirects on 300,000 pages might be a bit tiresome!

 

Offcourse not manual ..... it will be handled by .net code

about optimization i have done main optimization things like

fresh metas, fresh content, alt,h, removing deadlinks, density thiings etc.

but aroung 25% of my static pages "said to have" duplicate content. (is that a problem ???)

 

I can tell you from firsthand experience to be very careful masking that many URLs. Unless you can make use some very efficient regular expressions, your request/response performance will drop significantly.

I have a site with over 300k+ pages as well and over 90% of them are masked as static URLs. We actually masked them after having semi-decent organic results in the SERPs so I wouldn't be too worried about "losing what you have".

Just do it a small chunk at a time (if possible) and try to gauge whether or not you're getting an improvement.

With that said, make sure you cover your tracks and see if there are any dynamic URLs that point to the same page. 301 what you can to the new "static" pages.

I actually just wrote a blog entry on this exact topic last night:

SEO tips for large, dynamic sites

Hope that helps.