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signs of smart pricing

Discussion in 'AdSense' started by Nokia999, Nov 12, 2005.

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  1. #1
    i am not sure but i think there are smart pricing clouds are over my website.
    My average CPC is $0.09 -$0.12 but from last couple of days it has dropped to 2 clicks of 1 cents.
    Avg CPC $0.005 .
    What i have to do to get rid of this cpc :mad:
     
    Nokia999, Nov 12, 2005 IP
  2. Homer

    Homer Spirit Walker

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    #2
    Check your rankings in SERPS, you may find a correlation between the 2. Lower in SERPS= Lower CPM.
     
    Homer, Nov 12, 2005 IP
  3. dzcap

    dzcap Well-Known Member

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    #3

    I don't believe SERP have anything to do with smart pricing.
     
    dzcap, Nov 12, 2005 IP
  4. Nokia999

    Nokia999 Guest

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    #4
    My website is in infancy just 3 months old.
     
    Nokia999, Nov 12, 2005 IP
  5. Foggy

    Foggy Link and Site Buyer

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    #5
    Smartpricing is very difficult to spot. And, if you don't have large numbers (large sample sizes) it's even more difficult.

    If you have impressions of 10K and more per peroid and consistently falling EPC (which you have to calculate yourself) then it may be worth analysing a bit more.

    In any other program you'd be able to remove the lower paying ads and do some testing that way. That doesn't work in Adsense as it's not CTR but conversions that decide whether your traffic gets affected by smartpricing.
     
    Foggy, Nov 12, 2005 IP
  6. Nokia999

    Nokia999 Guest

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    #6
    Try to figure out your problem from "quality" traffic only.
    Quality Traffic -> if you use Adwords then it is rated as quality traffic.
     
    Nokia999, Nov 12, 2005 IP
  7. dzcap

    dzcap Well-Known Member

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    #7
    i'd prefer more junk traffic over less quality traffic, easier to expand, start new sites
     
    dzcap, Nov 12, 2005 IP
  8. Homer

    Homer Spirit Walker

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    #8
    There is very little definative data on this subject. Serps may or may not play a role in determing the value of a webpage. I personally have found a relationship between the 2 but maybe that this is site specific :confused:. Jen outlines it pretty good here.
     
    Homer, Nov 12, 2005 IP
  9. Jenstar

    Jenstar Active Member

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    #9
    Since it has just been a problem the last couple of days, I would bet it has more to do with the holiday weekend - many advertisers lower bids or pause campaigns over long weekends. It has been a consistent pattern since AdSense launched that most publisher sites see an earnings drop during holiday weekends.
     
    Jenstar, Nov 12, 2005 IP
    Bryan and Homer like this.
  10. Bryan

    Bryan Active Member

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    #10
    Thanks for the info...totally forgot it was a holiday in the US...in Canada it's not a holiday.
     
    Bryan, Nov 12, 2005 IP
  11. jlawrence

    jlawrence Peon

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    #11
    Never knew it was a holiday weekend - now I know why my income seems to have taken a hammering. I thought I'd dropped out of the SERPs or something.
    /me must remember to program my calandar better.
     
    jlawrence, Nov 12, 2005 IP
  12. geomark

    geomark Peon

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    #12
    I have definitely noticed a correlation between cpc and SERP rankings. It is possible that it is purely coincidence, but I doubt it.
     
    geomark, Nov 12, 2005 IP
  13. IamNed

    IamNed Peon

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    #13
    Well for one...your EPC goes down as does your paycheck
     
    IamNed, Nov 12, 2005 IP