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How to increase the Conversions for the Advertisers?

Discussion in 'AdSense' started by bushib, Aug 20, 2007.

  1. #1
    Hi there,

    I want to know that how can the Adsense publishers help to increase the conversion rate for the Advertisers i.e getting more sales, leads, signups from visitors.

    I think the success of publisher's website lies in providing the more conversions to the advertisers from the traffic.

    So any tips, suggestions and advices in this regard will be highly appreciated.

    Best Regards
    bushib
     
    bushib, Aug 20, 2007 IP
  2. godmode

    godmode Well-Known Member

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    #2
    1) Get targetted traffic from Search Engines
    2) Write Quality Content
     
    godmode, Aug 20, 2007 IP
  3. Fedorpheux

    Fedorpheux Active Member

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    #3
    Maybe I just don't understand your post, but why do you care about conversion rates as an Adsense publisher? You get paid per click which is unrelated to the sales, leads, or sign-ups that the advertisers actually get from those visitors.
     
    Fedorpheux, Aug 20, 2007 IP
  4. Jarodboy

    Jarodboy Prominent Member

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    #4
    Adsense now have referrals too dude ;)
     
    Jarodboy, Aug 20, 2007 IP
  5. Fedorpheux

    Fedorpheux Active Member

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    #5
    Yeah, I guess I forgot about that...
    My personal experience is mostly with Adsense for content instead of the referral stuff so maybe that's why.

    In light of that, I would definitely agree with what godmode said. I would especially emphasize the quality unique content. It wont provide as much immediate traffic, but as it is indexed by the search engines and time passes, it will definitely help.
     
    Fedorpheux, Aug 20, 2007 IP
  6. godmode

    godmode Well-Known Member

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    #6
    fedor and others,

    Its not just about referrals but driving quality traffic to your site is important to keep high eCPM. The moment your visitors stop converting into sales on advertiser's websites, google will smartprice you.

    So its very important to drive targetted traffic and make those clicks worthwhile for Advertisers.

    Remember, Advertisers are NOT donating money to you they need some REAL sales.
     
    godmode, Aug 20, 2007 IP
  7. bushib

    bushib Banned

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    #7
    Thanks for replying and supporting my question.

    Publisher's should know that if their sites are not converting well they can get smart priced.

    So, I think the long term success of Adsense business for the publishes lies in providing the good conversations to the advertisers by providing the quality and highly targeted traffic.

    Now, I come to my initial question again, how to increase the conversion rates like, sales, sign up, leads etc.

    Any more ideas, tips, suggestion will be highly appreciated.

    Best Regards
    bushib
     
    bushib, Aug 20, 2007 IP
  8. godmode

    godmode Well-Known Member

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    #8
    Well i answered your questions in the first reply. Write good content and get it indexed. People will follow your site from Search engine and those people are most likely to click on ad since they came looking for something.

    My advice, stay away for social bookmarking and networking. They will smartprice you faster than anything else in this world.
     
    godmode, Aug 20, 2007 IP
  9. bushib

    bushib Banned

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    #9
    Hi there,

    Thanks for the advice.

    Best Regards
     
    bushib, Aug 20, 2007 IP
  10. godmode

    godmode Well-Known Member

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    #10
    Reps appreciated for help!
     
    godmode, Aug 20, 2007 IP
    bushib likes this.
  11. bushib

    bushib Banned

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    #11
    Hi,

    Reps added.:)

    bushib
     
    bushib, Aug 20, 2007 IP
  12. YeinJee

    YeinJee Peon

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    #12
    Just my 2 cents...

    Focus on specific niche.

    Don't over-optimize your Adsense ad; this could lead to lower income directly... but the people that click on the ads are likely to be people that are really interested with the advertisement and not those that are 'tricked' to click on well optimized ads.
     
    YeinJee, Aug 20, 2007 IP
  13. trichnosis

    trichnosis Prominent Member

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    #13
    i think you must

    * use section targeting
    * get targeted traffic from search engines.

    in my opinion, it will help you to increase your conversion rate
     
    trichnosis, Aug 20, 2007 IP
  14. qwestcommunications

    qwestcommunications Notable Member

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    #14
    I guess thats the idea, isn't it? Good content will be more persuasive.
     
    qwestcommunications, Aug 20, 2007 IP
  15. anselmo

    anselmo Guest

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    #15
    maybe you should try traffic exchange.
     
    anselmo, Aug 20, 2007 IP
  16. findklik

    findklik Peon

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    #16

    I thought google doesn't allow traffic exchange?
     
    findklik, Aug 20, 2007 IP
  17. godmode

    godmode Well-Known Member

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    #17
    This beats any advice by far lol. Nice advice by the way. where did u learn this? Please share your tips lol
     
    godmode, Aug 20, 2007 IP
  18. bushib

    bushib Banned

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    #18
    For your kind information Google doesn't allow traffic exchange programs.

    Regards
    bushib
     
    bushib, Aug 21, 2007 IP