Has anyone pressed the 'Campaign Optimizer' button?

A couple weeks back Google announced on the Inside AdWords blog that they were launching Campaign Optimizer, which is basically a button you press within the interface and which results in a number of suggestions from Google on how to optimize your campaign's performance.

Question is, has anyone here pressed the button?
And if you did and took Google up on the changes, what has it done for your campaign?

Thanks,
Shorebreak

 

It set some of my bids to $10 in a list of keywords that I didn't notice(some lower quality score keywords.. they were still running.. but it felt I needed to up the bid). I was on first page paying only $.25 a click. Cost me over $3,000 in lost proffit in 1 day and they would not refund. Be sure and check ALL bids that it changes. It was my fault, but kind of hard to see when it is changing a large keyword list.

 

I admit I looked into it, but just too scared to try it. After all it's my money they are playing with. It could be good to try on a new account with a voucher applied But there is no way i was taking a gamble with my money, that's after all my job

 

How can Google optimise your campaign when it doesn't know anything about your business?

It doesn't even know the value of a conversion to you, so why would you possibly want to give it control of your campaign???

 

It's absolutely useless. Only through proper analysis yourself can you optimize your campaign.

It should be labeled "Google Inc. Profit Optimizer".

 

I think its a very clever way of making more money for Google! I used it on one of my account just to test. It was ok on the keywords part, it pointed out some keywords that I missed. But the funny thing was the bids!! It was telling me that i should raise the bids from £0.25 to £1.25!!!

Very clever way of making people that don't know a lot or that they are starting out to spend loads of money!

 

Yeah I agree with ya there. I took a hit from it.

If you do use it, be sure and look very very close at what it is changing.

 

I wouldn't want to give Google that much control of my money!

 

I clicked on the button and started laughing when I saw their suggestions. Basically, they want you to pay a higher max bid rate. All of their other suggestions were useless, too.

 

The entire system seems flawed. I can't even get it to work on my campaigns. It keeps giving me an error. It sounds like I'm not missing out on much though.

 

Yup, the ENTIRE system is flawed.

"A bad workman always blames his tools"