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Buying Trademark keywords

Discussion in 'Google AdWords' started by juan antuna, Aug 8, 2007.

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  1. #1
    I cann't get to buy some keywords that are very important to my business. I can not buy them because of the trademark rules but I have seen that one advertiser is buying it.

    Do you know how?

    Thanks
     
    juan antuna, Aug 8, 2007 IP
  2. rob6188

    rob6188 Peon

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    #2
    They would have to get permission from the trademark holder, then show that to google to get an exception.

    Otherwise they risk trademark infringement, getting suspended, and/or cancelled.
     
    rob6188, Aug 8, 2007 IP
  3. kevingibbons

    kevingibbons Guest

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    #3
    It's worth checking the Google trademarks as you may be ok if your ads are appearing for broad match, non trademarked keywords.

    Check out the Nike shoes example given here:
    http://www.google.com/tm_complaint_adwords.html

     
    kevingibbons, Aug 8, 2007 IP
  4. juan antuna

    juan antuna Peon

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    #4
    Many thanks!
     
    juan antuna, Sep 11, 2007 IP