7 Lazy Steps To Avoid That Can Kill Any Marketing Campaign

Discussion in 'General Marketing' started by SEMSpot, Aug 3, 2007.

  1. #1
    With the success stories all over the internet, everyone is in a rush to copy someone’s success and riches for there own. I am not against anyone trying to do that, in business sometimes the best ideas are not thought of but instead borrowed (some say stolen). One very important thing that a lot of people do not seem to grasp is that the individuals who have made there good fortune on the internet did it with a lot of hard work, time commitment, and good preparation. They did not try and take any short cuts to save time because they just did not feel like doing something. The successful people you read about are not lazy; in order to make a living you cannot be lazy and try to cut corners. Stay focused, dedicated, committed to your end goal and keeps the passion alive and you will succeed. Here are some common things that internet marketers tend to be lazy on in order to try and make there money faster.

    Drive and Determination – You have a new product, great idea, new financial outlook on life and ready to go. Great now you just have to follow through with that concept. Being lazy and not driving forward and keeping your determination to succeed is a sure bet for failure? Stay focused and determined with your website, keep the drive going forward to success. When you get lazy on this step, then your idea is basically dead in the water. If you are thinking to yourself right now “Man I wish I would have done…” well guess what, GET OUT THERE AND DO IT TODAY! If you have already started, then I want you to continue to have that same drive and determination you had when you first started your marketing campaign. You lose this and you will lose your grasp on the end goal of making money for yourself.

    Keyword Research – With there search engine marketing campaign either people do not even take this step into consideration or they do and are just lazy about doing so. Instead of spending the time seeing what keywords or phrases are actually a realistic approach, some people just go for the broad range of keywords to get started right away. This can end up costing you a lot money in a very short amount of time. You need take the time and research what keywords would best fit your marketing campaign. Keep in mind that your budget is part of your marketing campaign if you’re using PPC. Going over your budget limit because you are too lazy to spend the day or two researching your keywords is a sure bet for failure. Negative keyword research is a must for any PPC campaign, not using this in your keyword selection is just more money wasted. If your product is clothing and you do not sell baby cloths then some negative keywords you will want to use are:

    -baby cloths

    -baby clothing

    This way when someone uses the term “baby cloths” your website will not show up thus saving you some money from potential clicks.

    Spelling and Grammar Errors – This is a very important step when marketing your product or services. If you have obvious errors that can be unattractive to your viewers which can result in loss of sales and or leads. I did this myself last week with a post I made, 45 FREE Blog Directory and RSS Submission Sites I was in such a hurry I forgot to check the spelling and posted it anyhow. Before I even noticed the error it was too late.

    Horrible Landing Pages – You want your site to generate money and become rich by next week, yet your landing page is weak. You spend very little time planning and designing your landing page or you pay a graphic artist without giving him/her feedback to design it for you. Notice I said graphic artist and not internet marketer, how does a graphic artist know where to position things on the landing page? In most cases they don’t know and only care about the look of the page, which is what they are suppose to care about because it is there job. They are not a marketer, do your homework and see what color’s work best, where to position your punch line, buy or click buttons, amount of text to use, what words not to use etc.

    Short and/or Bad Content – Some people might disagree with me on this one since they feel the viewers do not read the site entirely. Well there are people out there who do read everything before making a decision, so why not target them as well? Having content on your site is one thing, but having it be one paragraph or just down right horrible is another. You need to sound enthusiastic about what you are trying to sell, be informative, and make your points known to the viewer. Having just a few sentences will hinder your sales and income potential, especially if it sounds like crap.

    Copied Content – This one is pretty popular these days, because people are just do **** lazy to write there own content. Copying someone else’s content is the lazy approach to adding text to your website. For SEO purposes you do not want to have duplicate content on your site because the search engines will see that and penalize you for the copied content. For a PPC campaign point of view having copied content could result in loss of income because the viewer could have read it someone else and or you could be violating copyright laws.

    Incomplete Website – This is another common occurrence, people want to start making money right away so they fire up there PPC campaign or start submitting there site to directories, RSS feeds, friends, family etc. Why try and market a website that is not even done yet? That is like trying to sell only half of something. Get your self out of easy mode, get the drive back into yourself and get the website done. When the site is complete then start moving forward with your marketing plan. Money will come in better if the site is complete. If you have a half ass website, then your marketing campaign will be half ass. Don’t be lazy and just get it done!

    I understand you want to be successful like some others on the internet, but once again they did this by hard work and not being lazy. Take these above steps along with the fact that making money online does not happen over night. If it was that easy to do, then you would see a lot more people talking about there success. Stay focused and determined on your end goals, if you are lazy with these steps then you are sure to fail out of the starting gate. As with any marketer out there, I wish you to take these steps into consideration and good luck with your projects.
     
    SEMSpot, Aug 3, 2007 IP
    gkgk11 and fablex like this.
  2. guppyman

    guppyman Banned

    Messages:
    720
    Likes Received:
    9
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Thanks for the good and lengthy post :)
     
    guppyman, Aug 3, 2007 IP
  3. tms12

    tms12 Peon

    Messages:
    174
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #3
    i agree with you last reason. I learned the hard way.:)
     
    tms12, Aug 3, 2007 IP
  4. gkgk11

    gkgk11 Peon

    Messages:
    1,053
    Likes Received:
    22
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Very nice post +rep
     
    gkgk11, Aug 3, 2007 IP
  5. magda

    magda Notable Member

    Messages:
    5,197
    Likes Received:
    315
    Best Answers:
    0
    Trophy Points:
    280
    #5
    "Spelling and Grammar Errors – This is a very important step when marketing your product or services."



    There's a spelling error in your post - it's baby clothes, not cloths:)
     
    magda, Aug 4, 2007 IP
  6. fablex

    fablex Peon

    Messages:
    468
    Likes Received:
    11
    Best Answers:
    0
    Trophy Points:
    0
    #6
    nice post, thanks!
     
    fablex, Aug 4, 2007 IP
  7. RTL

    RTL Active Member

    Messages:
    362
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    60
    #7
    Good information bro, thanks!
     
    RTL, Aug 4, 2007 IP