input needed for banner network

I will be opening a banner ( text/image ) network soon and would like your input on a few things. For instance what do you consider a fair CPM rate and click value for both the affiliates and advertisers, the affiliates will be paid for both ( CPM/CPC) together at a fixed rate for each. What is the best way to decide on the payment schedule?

any suggestion of what is acceptable and what people like to see is much appreciated

 

For advertiser, the conversion rate is the most important figure.
If it is low in your platform, they buy 50$ ads and never come back.
If it is higher than Adsense, they will fight to buy you ads.

CPC+CPM : seems complicated.

 

Why don't you look at some of the other networks that pay the way you are likely to pay and then try to compete with their payouts.

 

thanks for your inputs & John really nice list there I had a quick look and will study them one by one later on

edit: more inputs are welcome

 

PMed you, please respond

 

Have you started your network ? Any luck with it ?