Intersting. Does anyone think Google will be doing this in the future with AdSense? Seems like the next logical step. Then this FindWhat.com network wont have the "cool new thing." Anyone have any experience with FindWhat?
Even though it's category based I still dont think the ads will be as relevant as Adsense ads are. There's also the problem of your site or your site's content not being properly suited to any of the categories listed.
It should be interesting to see how this program does. FindWhat isn't bad, but was always much more expensive than google for me coming from the other end.
I think FindWhat AdRevenue Xpress is a sign that more and more will be competing Adsense in the future. And for publishers this is a good sign it may result to higher earnings and revenue options.