Press releases

Have you ever write press releases?

I just even don't know how to do this. I mean, whether these articles should be entertainment or on the contrary, official.

How is it possible to create an interesting article with ad? Probably the rules are different for this type of writing.

 

I have written a few, and my clients have always been incredibly happy with them. It helps if you have sales experience. Write it as if you would a newspaper article, with a strong introduction/overview of what you are trying to express, with the facts following. Here is a rough outline:

-Introduction (what is going on; what the release is about)

-More factual based information about what is going on

-What the effect this is going to have on the company

-A broad overview of the company and its accomplishments so far

-Contact infor for more information and a summary of what information is available

This is how I've learned to write them after years of reading financial press releases from public companies. I would be interested to hear how others write them, as well.

 

Just go to prweb.com and read through some of the press releases that are up until you get a good idea of how they are written.

 

Agreed with what ScrivenerGrl has said. I'd like to add a little more with reference to create an interesting article with ad. This type of article can be closely compared with a sales letter.

First of all try to attract the readers' attention. This start can be a story, question, quotation, status appealing statement etc. Then create interest by letting people know about the benefits of the product or service, i.e. how will it boost their profit, make their job easy and efficient etc. Thirdly stimulate the desire by offering guarantee, free sample, price information etc. And end the article with letting your readers think to take some action. This can be done by motivating them through setting deadlines, offering flexible modes of payments etc.

Along with the style mentioned above, try to be specific, concrete and concise. Don't mislead the reader, write the significant facts. And don't write the article/letter in the way you want it, place yourself in readers' shoes and think the ways he wants things to be.



Regards,

 

Great advice, Analyst, and much better written than mine

 

there's nothing else to be added I guess. The whole thing has to be newsworthy and of help to the readers - the potential prospects.

 

Thanks for the appreciation ScrivenerGrl! I won't mind some REP on it By the way!


Edit:

Well by REP I meant green. Thanks for the red by the way!

 

What is a Press Release?
How to Write a Press Release
Press Release Template (for online distribution)
More Press Release Resources

btw, I run a PR firm, and this is the same template I use with my clients. But for the record.... a press release is not about entertainment, and it's not an "article with ad" at all.

 

Agreed..nice post..
I like your way of writing...

 

If you have nothing even remotely newsworthy, it's going to be a lesson in how to waste time and money.

As to the real press, if a journalist/editor likes it, they'll verify the facts and typically rewrite the release.

And if you're asking these types of questions, that's a hint that you need to hire a professional. Don't try to do it all yourself. That's what unsuccessful people do.

If hiring a professional isn't an option, go read over press releases from larger companies (Google, GM, Microsoft, Toyota, Apple, etc) to get a feel for the style.