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How Auction Ads Earns Money - Simple Maths

Discussion in 'Affiliate Programs' started by amnezia, Jun 18, 2007.

  1. #1
    A lot of people seem to be under the misunderstanding that auction ads makes no money from their publishers, this is simple not true. Its quite simple how they earn money. I shall explain :D

    How auction ads work

    You put the code on your site an its create a bunch of ads linked which when clicked sends the visitor to ebay. When one of the users you refer wins a bid you earn a percentage of the commission earnt by ebay. Auction Ads states that a least 100% of the commission from ebay is given to the affiliate. As far as i know this is completely true.

    So if 100% of the revenue is sent to the affiliate how does auction ads earn money?

    Well its pretty simple really..

    All auction ads link to ebay using the same affiliate tracking code. Which means the money from every successful transaction is initally credited to auction ads. A separate sub-id is used to track which publisher should receive the revenue.

    You can see this in the auction ads ebay links

    Location: http://rover.ebay.com/rover/1/710-5...cb7_fda1d219536a4d362618596885fe3653_digital&
    AID=9479574&PID=2334146&loc=http://search.ebay.co.uk/digital-cameras

    AID is the auction ads affiliate id
    PID is the id used to track the publisher.

    Now look at the commission structure for ebay


    $0 - $99.99 ->50.00%
    $100 - $4,999.99 ->55.00%
    $5,000 - $199,999.99 ->60.00%
    $200,000 - $699,999.99 ->65.00%
    $700,000 - $2,999,999.99 ->70.00%
    $3,000,000 + ->75.00%

    imagine three publishers sign up for auction ads.

    The publishers perform as follows

    Publisher 1: generates $5100 worth of sales
    Publisher 2: generates $250000 worth of sales
    Publisher 3: generates $3000 worth of sales

    Based on tiered commissions each publisher will earn the following revenue (this is based on the assumption that auction ads takes into account tiered commission, i don't know if they do)

    P1: (50% of $100) + (55% of $4899) + (60% of $100) = $2804
    P2: (50% of $100) + (55% of $4899) + (60% of $194,999) + (65% of $50,000) = $151644
    P3: (50% of $100) + (55% of $2900) = $1645

    Total paid out to 3 publishers is 2804 + 151644 + 1645 = 156093

    But bearing in mind that all of these sales are initially credited to the auctions ads affiliate code effective auction ads has generated $258,000 of sales

    So the commission earnt by auction ads is

    Auction Ads : (50% of $100) + (55% of $4899) + (60% of $194,999) + (65% of $58,000) = $156844

    therefore auction ads earns 161293 - 156093 = $5200

    this is based on the assumption that they pay the same tiered commission as ebay if they don't then their earning is higher

    they would get 161293 - 129000 = $32,293
     
    amnezia, Jun 18, 2007 IP
    Tearabite likes this.
  2. rcj662

    rcj662 Guest

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    #2
    I think people look at the 100% and figure they get paid that and auction ads does not make any money.
     
    rcj662, Jun 18, 2007 IP
  3. denovo

    denovo Peon

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    #3
    We can't make anything if they are serving up rubbish which is happening yet again today.
     
    denovo, Jun 18, 2007 IP
  4. pogung177

    pogung177 Well-Known Member

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    #4
    I think Jeremy Shoemoney will not serious on his AuctionADS if his creation cannot earn money from eBay.

    Above very clear explanation why Shoe more rich by give a services for thousands AuctionADs publsher
     
    pogung177, Jun 18, 2007 IP
  5. TimSchroeder

    TimSchroeder Peon

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    #5
    I was under the assumption that Auction Ads payed out commissions based on the entire AuctionAds member base's earnings. See my AuctionAds review here. I thought AuctionAds was all about the power of the group?

    We need to know the answer to this.
     
    TimSchroeder, Jun 18, 2007 IP
  6. amnezia

    amnezia Peon

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    #6
    you could be right. in the FAQ it points to ebays payment structure which i assumed is a publishers earnings are calculated.

    If they do payout at the top level for every publisher i'd love to know how they are paying for all their hardware.
     
    amnezia, Jun 18, 2007 IP
  7. Tearabite

    Tearabite Prominent Member

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    #7
    Excellent post - i have wondered how AA was making their money and this explains it so that even a 'tard like me can understand it..
    Green for you!
     
    Tearabite, Jun 18, 2007 IP
  8. TimSchroeder

    TimSchroeder Peon

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    #8
    Quite frankly, if they are basing your commissions on the eBay commission structure per individual I'm not sure the advantage of using the service is then?

    When they say they are paying "100% of eBay commission structure" I thought that was based on the group. I figured they were running things at a loss at first. And because of the high volume of sales the group will be generating, they should be able to take some of the commissions for themselves while still passing on higher commissions than you would make going solo.

    Does anyone know the answer to this? Guess I can just email AuctionAds.
     
    TimSchroeder, Jun 18, 2007 IP
  9. Tearabite

    Tearabite Prominent Member

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    #9
    Some of the advantages are:
    • It's easy and fast to setup
    • Automatic GeoTargeting
    • Great keyword targeting
     
    Tearabite, Jun 18, 2007 IP
  10. adwordaffiliate

    adwordaffiliate Active Member

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    #10
    Don't forget that you:

    1. Get the highest tier of payout which would be hard to hit if you were going solo.
    2. You don't have to worry about CJ & their annoying payout system
    3. You get paid at the end of every month right into paypal, promptly

    imo, Auctionads has been a great compliment to some of my sites that weren't earning as much as they should be & makes it much easier for me to maximise these earnings without having to mess around with CJ.

    :cool:
     
    adwordaffiliate, Jun 18, 2007 IP
  11. sandossu

    sandossu Guest

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    #11
    as a publisher, you have nothing to lose with auctionads, just that they are credited with more than 50% and only credit you with less, because you don't sell enough. but all the publishers sell enough so the company gets a higher commission.

    Anyway, i haven't seen anyone happy with auctionads. I only had a few sales from hundred of clicks and a lot of impressions.
     
    sandossu, Jun 18, 2007 IP
  12. Tearabite

    Tearabite Prominent Member

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    #12
    Forgot about that one - that is probably the best reason - Net 0 payments right into PayPal FTW !
     
    Tearabite, Jun 18, 2007 IP
  13. TimSchroeder

    TimSchroeder Peon

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    #13
    That's pretty much the point I was trying to make. That was my assumption as well, but if that is true then amnezia's post about how they make money would not actually be true. I'm just trying to get some facts on that.

    And yes, I agree there are some advantages to using AuctionAds over CJ but the "group based" commission structure would be the main reason I'd recommend the program.
     
    TimSchroeder, Jun 18, 2007 IP
  14. Munja

    Munja Peon

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    #14
    It what the first poster of the topic posted is correct than thats not true.
     
    Munja, Jun 18, 2007 IP
  15. joeychgo

    joeychgo Notable Member

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    #15
    Basically all of your assumptions are incorrect.

    Jeremy has stated several times - all commissions are being passed directly to publishers. He isnt keeping a dime. SO if auctionads is in the 75% tier, then your gettting the 75%.

    This is temporary while he builds his publisher base. Then he will determine how best for AuctionAds to earn an income.
     
    joeychgo, Jun 19, 2007 IP
  16. User_Online

    User_Online Active Member

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    #16
    Great plan. Reminds me of the companies from the .com bubble. Worry about revenue later. Seems scary to me. Chitika does something similar, but pays publishers on a eCPC basis based on what they earn from affiliate programs. Doesn't make sense to me either. But I wish both companies the best of luck.
     
    User_Online, Jun 19, 2007 IP
  17. joeychgo

    joeychgo Notable Member

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    #17
    Well, it does make sense. The system is a little buggy - so while all the kinks are worked out why not pass 100% along.

    Keep in mind - this is ebay's affiliate program he's working from - so its not really costing him much to run things a this point. Just the server cost and maybe an employee or two.
     
    joeychgo, Jun 19, 2007 IP
  18. guruguy

    guruguy Active Member

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    #18
    Thanks for that. I was wondering how auction ads made money. now i know
     
    guruguy, Jun 19, 2007 IP
  19. majohnst

    majohnst Peon

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    #19
    I've also heard that it could possibly not be using the CJ affiliate program. Basically he creates his own affiliate network and then negotiates directly with ebay. This way AA would get any commission fees that would otherwise go to CJ. ... or he could just be setting up this venture to be bought out by a larger company
     
    majohnst, Jun 20, 2007 IP
  20. joeychgo

    joeychgo Notable Member

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    #20
    All of this is speculation. Best to just wait and see.
     
    joeychgo, Jun 20, 2007 IP