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Getting My Site Into Google Australia?

Discussion in 'Search Engine Optimization' started by baretd, Jun 13, 2007.

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  1. #1
    I have a client who operates several affiliates around the world. Recently their affiliate in australia has come to me complaining that the website is not in the country specific australia search and wants to know how to get it in there.

    I know the two main ways to get into country specific search is through domain name or hosting account. The website is a .com website and its hosted here in America, so these aren't issues.

    Would one solution be to create an australian domain name and have it redirect to the main page? Would google index that?

    Are there any other solutions to the problem?

    Thanks
    Brandon
     
    baretd, Jun 13, 2007 IP
  2. T1pt2p

    T1pt2p Well-Known Member

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    #2
    Just my 2cent. Try to get backlink with targeted keyword from many Ausie sites.
     
    T1pt2p, Jun 13, 2007 IP
  3. trichnosis

    trichnosis Prominent Member

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    #3
    i think you must get links from australian sites. this will increase your ranking on australian search
     
    trichnosis, Jun 13, 2007 IP
  4. virtual_shoppe

    virtual_shoppe Banned

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    #4
    from my experience, host with a hosting company that have their server locally installed in the specific country will definitely bring traffic from google country specific search engine, for example, i do blogging with free hosted blogsome.com and this server hosted in Ireland, i always very much receiving hits from Ireland Google Search, Google.Ie and another case is i registered a hosting with a Singaporean guy, which is very likely his hosting server installed locally and always receving hits from Google.SG thats the way u do it, try host with a server that a locally hosted in that specific country.
     
    virtual_shoppe, Jun 13, 2007 IP
  5. rainborick

    rainborick Well-Known Member

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    #5
    The major search engines use two common criteria for determining geo-location: (1) the presence of a Country Code Top Level Domain name (CC TLD, as in 'somesite.co.au'), or (2) the physical location of the server that hosts the site based on its IP address. Google says that they will 'sometimes' refer to the Domain Registration data, but they don't specify when, so its not reliable. But no other <meta> tag, inbound link, or incantation will affect geo-location. And since all of the major search engines give a lot of weight to geo-location, even when the user does not request a country-specific search, it is very important to have this situation under control.

    In your case, you need to either switch to a .au domain name, or move to a host whose servers are physically located in Australia. There is no other solution. Good luck!
     
    rainborick, Jun 13, 2007 IP
    freespace likes this.
  6. freespace

    freespace Well-Known Member

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    #6
    Exactly what rainborick said.

    1st option is to get a .com.au
    2nd option is to host it physically within Australia or get an IP that has an address in Australia.

    A redirect of the .com.au will not help you get ranked in Australia.

    You still need to have a site that has unique content diffrent from the US site.

    Depending on the industry most Australians search for things online by selecting (pages from australia) when searching in google.

    A site that is not hosted in australia or a .com.au will not appear in these results.
     
    freespace, Jun 13, 2007 IP
  7. baretd

    baretd Peon

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    #7
    If we were to set up a .au domain and a main page for this franchise that was different from the main site, then had all the links go from there to the US part of the site and which is hosted on the same server. Would this work?

    Would this be a problem? Just looking for the easiest most cost effective solution.

    This is a relatively big company, but they do not want to create a separate site for each region of the world.
     
    baretd, Jun 13, 2007 IP
  8. baretd

    baretd Peon

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    #8
    anyone? bueller?
     
    baretd, Jun 14, 2007 IP
  9. zangief

    zangief Well-Known Member

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    #9
    - make the sites that parts language <html style="direction: ltr;" lang="en-au">
    - get australian links pointing to those pages
    But if they want to be seen when "pages from the Australia" seached you have to work hard cause these are the 2/4 of the factors google determines a sites location.
     
    zangief, Jun 14, 2007 IP
  10. w3bmaster

    w3bmaster Notable Member

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    #10
    Get backlinks and from australia but olso from english sites this will help ...

    Regards
     
    w3bmaster, Jun 15, 2007 IP
  11. freespace

    freespace Well-Known Member

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    #11

    Possibly may work, it depends on the industry you are in. If it is a competitive industry then a one page website is not going to have much weight making it harder to compete against the genuine australian sites.
     
    freespace, Jun 15, 2007 IP
  12. kedaar

    kedaar Peon

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    #12
    Last but not least
    Change your whois information to Ozy address.
     
    kedaar, Jun 15, 2007 IP
  13. chilli_source

    chilli_source Active Member

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    #13
    If your site is Perth or Sydney related, see my sig for free link submission.
    If you want .au based hosting (Sydney datacentre), we can help there: www.chillitech.com.au
     
    chilli_source, Jun 15, 2007 IP
  14. karamkshetra

    karamkshetra Peon

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    #14
    Reporting to Google is a better option. Get sites banned who are not good and use copied content, as it will help in better user experience :)
     
    karamkshetra, Jun 20, 2007 IP
  15. Shonky

    Shonky Peon

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    #15
    In my opinion the only way to rank well in the Australian SERPs is to use a .com.au domain. I manage a few .com.au websites and they all rank well for their required keywords in the AU SERPs, admittedly they are not highly competitive terms but the .com.au is a huge factor, these sites are all hosted in the U.S., and for one of the sites, the majority of back links are are on U.S. websites without any ill-effects.
     
    Shonky, Jun 21, 2007 IP
  16. tecmaster

    tecmaster Peon

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    #16
    You need to increase you online traffic and do some optimization from australia.
     
    tecmaster, Jun 21, 2007 IP