The No 1 Principle That’s More Important Than Any Other

I just posted this to my blog marketinghacks.com, but I think people here may enjoy it too. I had good feedback last time I posted one of my blog articles here, so I am quoting the whole thing like last time...

I have just finished reading a report I purchased online. You know the type - a downloadable ebook with a really long, flashy sounding title. The title promises to give you some insight that will be crucially important to your future success. Brilliant! I could hardly contain my excitement as the pdf downloaded, and I printed it straight away.

As I read through the report looking to discover the ultimate secret that the title suggested would be revealed, I suddenly started to feel utterly underwhelmed. The insight that was being given was actually pretty obvious, and something Iâ€™m pretty sure I would have come up with if I had given it enough thought. Needless to say, I was a little disappointed with the report. I was grateful for the author for bringing it to my attention, but I wasnâ€™t overly inspired by what I had learned. I could see how other people may have benefited, but I felt what I had read so far was a bit of a waste of money.

I would have considered asking for a refund, if it wasnâ€™t for the fact that this marketeer had applied the single most important principle for successful Internet marketing. This marketeer had understood the need to over-deliver.

I finished the bulk of the report, but then continued to read the couple of bonus chapters at the end, I found them very entertaining and informative. Then there was a bonus appendix that offered a useful checklist. This turned an otherwise disappointing product into a satisfactory purchase, simply because the marketeer behind the product had over delivered, and gone that extra step.

Hereâ€™s some ideas on how to over-deliver so that you can have some insurance against unhappy customers:

Under-Promise: Keep a bit of your product a secret, only to be discovered when customers receive the product. Using hidden benefits can also be a great to build buzz, as you will find customers talk - and if they are out there talking about extra benefits beyond what is pushed in your sales copy, their message is even stronger.

Relevant Extras: Give people hidden extra benefits, but make sure theyâ€™re relevant to the main product. Otherwise theyâ€™re not really helping your cause, and can lead to confusion.

Beat the Deadline: If you say youâ€™re going to do something within 5 days, but then you actually do it within 48 hours - your client is going to be very happy!

So thatâ€™s three ways you can over-deliver. I really do think this is the most important principle to apply to your marketing efforts. Over-delivering on your promises is like having insurance against unhappy customers, and it can turn a poor product into a satisfactory one, and a good product into a brilliant one!
Click to expand...

As always I would like to hear your ideas on how to over-deliver!

Log in or Sign up

The No 1 Principle That’s More Important Than Any Other

musicinstinct Peon

Log in or Sign up

The No 1 Principle That’s More Important Than Any Other

musicinstinct Peon

Useful Searches