Exact search term

I'm using broad, phrase and exact match for the keyphrase. Is there anyway to find out exactly what the visitor has typed into Google search and then clicked on my adword?

thanks,
DP.

 

Yes, you have to customize the link for each to include this information, so you can report on it on your own backend.

 

Or you can use awstats if you are only interest in the search term, not the value or conversions of such terms.

 

Has anyone a link to how I set up the tracking URL to show what the user has typed into Google?

 

I set up my URLs like this:

www. mysite. com/ entry. php?keyword=whatever&type=broad
(Spaces inserted to prevent the forum from jacking with the URL)

So you have to have a different URL for every keyword and match type, and then I programmed PHP on the backend to log the keyword and match type, and direct the user to the desired page. This lets me run all my own reports. Obviously you need to be a decent programmer to take advantage of all this.

 

The Google Analytics code gives you the raw search query

 

This is not going to return the exact search phrase. There can be a difference between the AdWords keyword from your AdWords interface and the query typed by the visitor.

The exact search phrase is present in the referrer. You can retrieve it with AWStats and with other stats programs.

Jean-Luc

 

I'm on a shared windows server, I don't think awstats is a possibility.

 

any stats program like Google Analytics , even awasts will do your work

 

Brian is right here, however, if you are not a programer try using one stat. I happened to get on their site by searching on Google and it worked just fine ( it happened to have aPR of 9 , so i assume its popular its just that i was not aware of it)
Anyways choose a program and it will help you do all the tracking by inserting the matchtype ( as shown by Brian above). the good part is that the tracking solution extracts all the information for you to check efficacy of the keyword by type

Hope that helps

 

Google Analytics will give you what you need