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single keyword optimization

Discussion in 'Search Engine Optimization' started by webmagnets, May 10, 2007.

  1. #1
    I have good rankings for "refrigerator magnets", "promotional magnets", and "business card magnets".

    But I have a horrible ranking for the keyword "magnets".

    What can I do to increase my ranking for that keyword?

    Should I get links with "magnets" as the entire anchor text?
     
    webmagnets, May 10, 2007 IP
  2. mubheer

    mubheer Active Member

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    #2
    right now your keywords are okay...do onething...instead of design in the title use magnets and try
     
    mubheer, May 10, 2007 IP
  3. mubheer

    mubheer Active Member

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    #3
    yeah ofcourse adding more content with keyword rich tect would help you...
     
    mubheer, May 10, 2007 IP
  4. rcj662

    rcj662 Guest

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    #4
    One word keywords are very tough to rank high. More text links and one way links will help. It will take alot of work to get on first page for google.
     
    rcj662, May 10, 2007 IP
  5. outshineworld

    outshineworld Active Member

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    #5
    yes ,that will help but i will recommend that you current situation is much better.
    if your site ranks good for "refrigerator magnets", "promotional magnets", and "business card magnets" , this means that your visitors are more likely to be converted into buyers.
    however ranking for search term magnet will take your more time and effort in seo and the conversion rate will not be that great.
    BTW: is you ROI fine?
     
    outshineworld, May 10, 2007 IP
  6. sirkakashi08

    sirkakashi08 Peon

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    #6
    single word are too general or too broad, there's so many website who's using it. create a keyphrase(2-4 combination words) that really describes your website.
     
    sirkakashi08, May 10, 2007 IP
  7. webmagnets

    webmagnets Peon

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    #7
    If I started working on "magnets", do you think it will help or hurt my other rankings?
     
    webmagnets, May 10, 2007 IP
  8. sweetfunny

    sweetfunny Banned

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    #8
    I rank no1 for a 200 million word and it brings in virtually no traffic. However the same word in various keyphrases which has far less results and i rank lower on page 1 brings more traffic.

    Not many people search for 1 word, so often its not worth it so check Overture first.
     
    sweetfunny, May 10, 2007 IP
  9. Mark07

    Mark07 Peon

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    #9
    Yep you can start working on the keyword "magnet" and thats not going to hurt your rankings. Also make some good informative content which has the keywords to help boost the rankings for that particular keyword.
     
    Mark07, May 10, 2007 IP
  10. Rebecca Kelley

    Rebecca Kelley Peon

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    #10
    I agree with outshineworld. People searching for "magnets" are less likely to convert, since they might just want to read up on how magnets work. If you're getting traffic from searches like "refrigerator magnets" and "business card magnets," these people are more likely to make a purchase since they may already have your product (or something similar) in mind.
     
    Rebecca Kelley, May 10, 2007 IP
  11. fruit_engine

    fruit_engine Guest

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    #11
    I'd have to agree with Outshineworld. Targeting people searching for "magnet" might drive users into your site that aren't really looking to buy your products (e.g. school kids doing research,etc.).


    ___________________________

    Search Engine Marketing Company-"Helping Your Business Bear Fruits"
     
    fruit_engine, May 10, 2007 IP
  12. ewc21

    ewc21 Peon

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    #12
    Yes, single keywords are sometimes not the best to target because:

    1. They are too competitive; lots of companies have different magnet prods.
    2. Users who use these keywords aren't necessarily looking for your products.

    Sticking to your more targeted phrases should be the way to go. And it does contribute to optimizing for the single keyword "magnets" in a way.

    Continue to practice proper anchor linking, titles, description and "magnets" keyword prominence and you're in the right direction.
     
    ewc21, May 10, 2007 IP
  13. adacprogramming

    adacprogramming Well-Known Member

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    #13
    Also comes down to time and money.

    Do you really want to spend the time and money to get up there for one keyword, and then have to continue to fight for it. Especially as said before it will likely not bring the conversions you want.

    Instead spend the effort on as many converting keywords as you can. If you happen to rate well for the one, Great!, but don't sweat it if you don't.
     
    adacprogramming, May 10, 2007 IP
  14. trichnosis

    trichnosis Prominent Member

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    #14
    you can use the same ways with the other 3 words. of course getting with that keyword is good way to have better serp results
     
    trichnosis, May 10, 2007 IP
  15. coolsitez

    coolsitez Well-Known Member

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    #15
    The keyword, "magnets" is extremely competitive as it is just one word keyword.

    Unless a single keyword is rather new, very unique, you shouldn't try SEO with it. choosing keyword thread.
     
    coolsitez, May 10, 2007 IP
  16. alexei_aus

    alexei_aus Active Member

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    #16
    i agree, magnets is much broader then refridgerator magnets.
     
    alexei_aus, May 10, 2007 IP
  17. onedollar

    onedollar SEO Consultant for Hire

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    #17
    this should be a natural step for you but you should also ask yourself whether your site is actually relevant for "magnets" (covering all other types of magnets as well) - if the answer is yes, go for it :) if no, make it relevant and then go for it ;)
     
    onedollar, May 11, 2007 IP
  18. Janna122003

    Janna122003 Banned

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    #18
    Your competitors for this keywords was really high.
    It's about 32,600,000 for your keyword magnet while your three other keywords that has good ranking has 1,000,000+ so I think you need to double your effort in optimizing your site for this keywords.
     
    Janna122003, May 11, 2007 IP
  19. tradeya

    tradeya Notable Member

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    #19
    better to have a phrase ranking than single word. be more specific in products or services youw ill get more target customer. ^^
     
    tradeya, May 11, 2007 IP