Challenge -> How would you promote this website?

Hi guys,

I really would appreciate any tips you might have. There are some basic information about the website.

Link:
http://www.ourecohouse.info

Purpose of the website:
To build an ecological house, support 40 other people in green living, show that ecological living does not hurt and if everybody does a bit the difference will be huge.

Things already achieved:
£2,500 raised already, PR5 achieved for the homepage and PR4 for other main inner pages. Indexed in Google and other main search engines.

Main things still to achieve:
Get more forum members (quite a lot of guests, but no members), get more donors and better results from the search engines. Increase visibility of the website, etc.

Thanks for your tips. I believe that here are many pros who will know how to do that.

Cheers

 

I see treehugger all over Digg these days. See what articles make it and then do something similar.

There's lots of eco/green living blogs and sites. Contact them all, ping them back, comment on their sites etc. No spamming, just exposure.

Get a big name on board. Contact the people from that BBC show "It's not easy being green" and see if you can interview them and post it on your site.

 

I would make a YouTube channel and post a series of short videos about the different aspects of constructing an eco house

1. materials
2. solar energy
3. gardening
etc...

I would watch that!

I'd say definitely video promotion would be way to go...you might want to send your story to reporters too because it is a hot topic.

 

If you can come up with an interesting (and newsworthy) angle as to why your green approach is new and different, I think that it would be a good target for a PR campaign. Building up a relationship with a few key reporters/editors can be a wonderful boon to business. I would also consider establishing as many reciprocal links as possible from eco related sites. Maybe exchange banner ads, in fact.

 

How about you make a widget (with backlink) that displays a website's carbon footprint. Like a seal such as hackerproof offers, or those PR badges.

You must be able to come up with a 10 question survey which calculates a site's carbon score based on how old the hardware is, how many hours visitors spend etc.

 

Very interesting ideas guys. I'm learning a lot. Please, keep posting.