Large Rectangle (336x250) vs Square (250x250)

Well..

- The title text is that bit larger and more /normal/ on the 250x250 square
- In most cases, there are 3 ads in the square and 4 in the rectangle

Of course, I'm bored out my tit but I had the idea that the bigger title text with the square could draw more attention to the ads, and perhaps a slight increase in CTR would be had as it looks less like a bunch of ads then the rectangle.

So.. which performs best for YOU?

Pete

 

Large rectangle by far. AdSense also recently named it as the top performing ad unit as well. They named the top 3 performing ad units, and the 250x250 didn't make the list.

 

That's odd. Personally I'm far more attracted to the titles in the square and far more inclined to read that first advert title - I just find myself doing it automatically, I skip over the 'Ads by Google' because it's so small in comparison to the first ad title. Maybe it's because I'm so used to looking at the large rectangles smaller titles. *shrug*

I'm giving it a whirl on one of my pages for a test anyway.

I'm suprised it didn't make the list.. very!

Pete

 

336x280

Do it, blend it and be rewarded.

 

Hint: the square always shows all three ads and does not show just one like the others have been doing. I can't show the large rectangle anymore because it only shows two and it mucks up the look of the page, so I've switched them all to 250x250 square.

 

'Owzit compare, Chiara?

Pete

 

336x280 a way to earn more money

 

It has to depend on every sites layout, on my software site the large 336x250 ads look horrible, but the horizontal rectangle ads look great.

 

I have some sites where I use the 336X250 but some sites it just doesn't fit so I use the 300X250 (not 250X250) with equal results.

 

The later is very good if you use it with image ads only.

 

I only use 250x250 because the bigger version, even just a little bit bigger, looks atrocious on the site. I'd rather have the 250 blend in instead of making a few more cents and turning the site ugly.

 

The 250x250 has just about the same CTR of the big rectangles, if not better.

 

Interesting! Didnt knew that. I had the idea that all ad units were affected by the change.

 

I've just started using the Large Rectangle on my homepage -www.mysteriouspeople.com and tried to blend it into the content.
CTR has gone up but it's early days.

I use the Wide Skyscraper on almost all of my other pages - eg www.mysteriouspeople.com/Matthew_Manning

 

The 250x250 blends better with my site designs usually and it converts great.