eBook marketing

Discussion in 'General Marketing' started by OliverG, Apr 17, 2007.

  1. #1
    I was wondering if anyone could suggest some alternative methods for marketing ebooks. The eBook is written by a friend of mine, and we're interested in marketing it ourselves. We have about $3k budget for marketing.

    So far i've looked at starting our own affiliate system, to help increase sales, although i'm not sure how much it would help.

    Also, can anyone recommend a press release writing individual or company?

    Any help on these matters is much appreciated.

    Regards,
     
    OliverG, Apr 17, 2007 IP
  2. Buysellmy.com

    Buysellmy.com Active Member

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    #2
    PRWEB.com ...can write and release /distribute.

    Also consider JV partners, they could bring affiliates and sales.

    What is the topic?
     
    Buysellmy.com, Apr 17, 2007 IP
  3. OliverG

    OliverG Active Member

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    #3
    It's a poker ebook, but it's mainly aimed at people who like poker, but have no idea how to play it online. So beginners really.

    Also, i should have mentioned that it's actually really 4 ebooks.
     
    OliverG, Apr 17, 2007 IP
  4. frankcow

    frankcow Well-Known Member

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    #4
    How are you planning to sell it? (zencart, ezypal. etc)
     
    frankcow, Apr 17, 2007 IP
  5. OliverG

    OliverG Active Member

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    #5
    What do you mean? Which shopping cart method? I was just going to sell it through a PayPal "buy it now" button option.
     
    OliverG, Apr 17, 2007 IP
  6. choice

    choice Prominent Member

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    #6
    upload 1 page of the ebook to download.com

    and included in that page a link to purchase the full ebook

    i have had a lot of success doing this with many recieving 1000`s of downloads
     
    choice, Apr 17, 2007 IP
    OliverG likes this.
  7. OliverG

    OliverG Active Member

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    #7
    Wow, great idea choice. +rep for you :)

    Any other suggestions?
     
    OliverG, Apr 17, 2007 IP
    choice likes this.
  8. choice

    choice Prominent Member

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    #8
    forgot to mention if it is good then it will also be picked up by and added to www.softpedia.com as well
     
    choice, Apr 17, 2007 IP
  9. frankcow

    frankcow Well-Known Member

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    #9
    but then you can't do stuff like coupon codes and whatnot

    Great idea, I'm going to try it!
     
    frankcow, Apr 17, 2007 IP
  10. OliverG

    OliverG Active Member

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    #10
    Hmm, i see the dilemma with coupon codes, but i couldn't think of any other disadvantage. I've found a suitable affiliate script that integrates with PayPal so all the affiliate payments are managed automatically.
     
    OliverG, Apr 17, 2007 IP
  11. alexus

    alexus Well-Known Member

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    #11
    alexus, Apr 17, 2007 IP
  12. OliverG

    OliverG Active Member

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    #12
    A rather shameless plug alex, i fail to see how that is remotely beneficial.
     
    OliverG, Apr 17, 2007 IP
  13. ianmarks

    ianmarks Peon

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    #13
    I think you guys should start your own affiliate system. Over time, if you promote your affiliate program, you will be making a lot more money for sure because you'll be leveraging your marketing efforts.
     
    ianmarks, Apr 17, 2007 IP
  14. Ivan40

    Ivan40 Guest

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    #14
    I agree, going with your own affiliate system is the best idea for the long run. It will take time to see some results but then it will pay off...

    Ivan
     
    Ivan40, Apr 17, 2007 IP
  15. OliverG

    OliverG Active Member

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    #15
    Thanks for the tip, i was planning on starting one as it is.

    What kind of return should i be looking for if i was to spend $1k-$2k on an Adwords campaign?
     
    OliverG, Apr 18, 2007 IP
  16. kingrage

    kingrage Peon

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    #16
    If you have a positive ROI% then it was successful.

    I would also look into Clickbank, basically the same as having your own affiliate system except you don't have to find PUBs or manage anything.
     
    kingrage, Apr 18, 2007 IP
  17. OliverG

    OliverG Active Member

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    #17
    If you read my earlier post, i mentioned that i didn't want to promote the ebook through and affiliate system, and i'd rather do it myself. But thanks anyway :)
     
    OliverG, Apr 18, 2007 IP
  18. gder01

    gder01 Active Member

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    #18
    how do you upload pictures/things onto download.com?
     
    gder01, May 26, 2007 IP