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Discussion in 'Reviews' started by dj_gie, Apr 5, 2007.

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  1. #1
    This is the website:

    www.fcbs.co.uk

    This is the code for the html (if needed)

    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
    "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xml:lang="en-gb" lang="en-gb" dir="ltr" xmlns="http://www.w3.org/1999/xhtml">
<head>
<title>FCBS | Copiers, Multifunction Photocopiers &amp; Office Products</title>
<meta name="Description" content="First Class Business Solutions is an office equipment supplier that supplies Sharp copiers, Konica Minolta photocopiers, colour copier machines, digital copy machines &amp; multifunction copiers." />
<meta name="Keywords" content="sharp, copier, copiers, digital, document, equipment, fax, infotec, konica, minolta, machines, multifunction, network, office, photocopier, photocopiers, printers, products, refurbished, services" />
<meta name="verify-v1" content="TfFav6aB+llnJnzi10BOZEvgiPMTh766RgD5DhNw/lo=" />
<meta http-equiv="Content-Type" content="application/xhtml+xml; charset=utf-8" />
<meta name="Author" content="Georgie Hayford" />
<meta name="Copyright" content="Copyright 2007 First Class Business Solutions" />
<meta name="content-style-type" content="text/css" />
<link rel="shortcut icon" href="http://www.fcbs.co.uk/favicon.ico" />
<link type="text/css" rel="stylesheet" href="http://www.fcbs.co.uk/fcbs.css" />
</head>
<body>
<div id="container">
<div id="banner">
<form action="null" id="dropdownlist" name="jump"><select id="list" name="menu" onchange="location=document.jump.menu.options[document.jump.menu.selectedIndex].value;">
<option value="" selected="selected">---Quick Select---</option>
<option value="http://www.fcbs.co.uk">FCBS Homepage</option>
<option value="http://www.fcbs.co.uk/about-fcbs/">About FCBS</option>
<option value="http://www.fcbs.co.uk/articles/copier-history/">Copier History</option>
<option value="http://www.fcbs.co.uk/customer-services/">Maintenance Service</option>
<option value="http://www.fcbs.co.uk/office-products/">Office Equipment</option>
<option value="http://www.fcbs.co.uk/online-catalogue/">Products Catalogue</option>
<option value="http://www.fcbs.co.uk/online-catalogue/konica-minolta/">Konica Minolta</option>
<option value="http://www.fcbs.co.uk/online-catalogue/infotec/">Infotec</option>
<option value="http://www.fcbs.co.uk/online-catalogue/brother/">Brother</option>
<option value="http://www.fcbs.co.uk/online-catalogue/toshiba/">Toshiba</option>
<option value="http://www.fcbs.co.uk/consumables/">Office Supplies</option>
<option value="http://www.fcbs.co.uk/buyer-guide/">Copier Buyer Guide</option>
<option value="http://www.fcbs.co.uk/quotation/">Quote Request</option>
<option value="http://www.fcbs.co.uk/leasing/">Copier Exchange</option>
<option value="http://www.fcbs.co.uk/case-studies/">Case Studies</option>
<option value="http://www.fcbs.co.uk/recruitment/">Job Opportunities</option>
<option value="http://www.fcbs.co.uk/sharp/sharp-mx/">Sharp MX</option>
<option value="http://www.fcbs.co.uk/contact-fcbs/">Contact FCBS</option>
<option value="http://www.fcbs.co.uk/privacy-policy/">Privacy Policy</option>
<option value="http://www.fcbs.co.uk/links/">External Links</option>
</select></form>
</div>
<div id="outer">
<div id="inner">
<div id="navcontainer">
<ul>
<li><a href="http://www.fcbs.co.uk" title="Homepage">Homepage</a></li>
<li><a href="http://www.fcbs.co.uk/about-fcbs/" title="About First Class Business Solutions">About Us</a></li>
<li><a href="http://www.fcbs.co.uk/customer-services/" title="Customer Service and Support">Customer Service</a></li>
<li><a href="http://www.fcbs.co.uk/office-products/" title="Products and Equipment">Office Products</a></li>
<li><a href="http://www.fcbs.co.uk/consumables/" title="Consumables and Supplies">Consumables</a></li>
<li><a href="http://www.fcbs.co.uk/online-catalogue/" title="Online Catalogue">Online Catalogue</a></li>
<li><a href="http://www.fcbs.co.uk/buyer-guide/" title="Buyer Guide">Buyer Guide</a></li>
<li><a href="http://www.fcbs.co.uk/quotation/" title="Free Quotation">Free Quote</a></li>
<li><a href="http://www.fcbs.co.uk/leasing/" title="Upgrade Leasing and Exchange Equipment">Equipment Leasing</a></li>
<li><a href="http://www.fcbs.co.uk/case-studies/" title="Case Studies">Case Studies</a></li>
<li><a href="http://www.fcbs.co.uk/recruitment/" title="Recruitment">Recruitment</a></li>
<li><a href="http://www.fcbs.co.uk/contact-fcbs/" title="Contact FCBS">Contact Us</a></li>
</ul>
<span id="sharpcentre"></span> <span id="brands"></span> <span id="investorinpeople"></span> <span id="sharpmx"><a title="Sharp MX" href="http://www.fcbs.co.uk/sharp/sharp-mx/">Sharp MX</a></span></div>
<div id="content">
<h1>First Class Business Solutions</h1>
<p>Welcome to the First Class Business Solutions homepage.<br />
First Class Business Solutions is a respected authorised sales and service company of Infotec, Konica Minolta, Toshiba and Sharp copiers. We provide full installation, service and support for the full range of digital copy machines, colour photo copier machines and copier supplies.</p><span id="contentimage"></span>
<p>FCBS was initially formed as a photocopier service repair company and have maintained a high level of customer care by understanding the importance in providing prompt and efficient support services for all our clients&rsquo; photocopiers and office products. As an authorised and totally independent supplier of document solutions for leading manufacturers such as Konica Minolta, Sharp, Infotec and Brother, we are without obligation to any one manufacturer and will provide you with quality, unbiased and tailored reprographic solutions.<br />
  We aim to reduce your costs and improve efficiency through the implementation of new technology.</p>
<p>First Class has a large range of multifunction copiers, which provide a selection of print, copy, scan and fax facilities in a single machine. We also can supply, service and repair other office equipment such as fax machines, laser printers, scanners, business presentation equipment, office products, consumables, document management solutions, personal computers and network systems. Alternatively, if you are interested in looking for refurbished copiers, we have a large guaranteed range available.</p>
<p>We pride ourselves on being fast, efficient, friendly and above all, easy to do business with. Certified by Sharp as a &quot;Centre of Excellence&quot;, one of fourteen in the country, our customers can be confident that the service we provide is of an industry recognised standard.</p>
<h2>Customer Feedback</h2>
<div id="customerfeedback"><br />
<p class="style9">&ldquo; I am writing to express my gratitude for your professionalism in helping us decide upon a suitable photo copier system for our office. We were impressed by the excellent advice given to us and your patience throughout. We have also been impressed with the installation, training and ongoing service received to date &rdquo;</p>
<p>Chilton Solicitors</p>
<br /><br />
<p class="style8">&ldquo; It is not often that I put pen to paper and thank one of our suppliers. However, I did want to commend you and your team for outstanding service and excellent customer support &rdquo;</p>
<p>MD Limited</p>
<br /><br />
<p class="style9">&ldquo; I find the speed and efficiency that your service department deals with our calls is second to none. I deal with many suppliers and have rarely encountered such a well trained and informed team &rdquo;</p>
<p>IDT Limited</p>
<br /><br />
<p class="style8">&ldquo; We much appreciate the high standard of service you have provided both before and after sale &rdquo;</p>
<p>The McDonough Partnership</p>
</div>
<br />
<p>If you&rsquo;re unsure on a suitable office product for your company then FCBS will gladly offer free advice and are happy to discuss new ideas for any office equipment requirement you have. So whether your need be now or in the future, do not hesitate to get in touch with us via our contact form or alternatively phone us on 01763 273731.</p>
</div>
</div>
</div>
</div>
<div id="footer">
<p>&copy; 2007 First Class Business Solutions | <a title="Recruitment" href="http://www.fcbs.co.uk/recruitment/">FCBS Jobs</a> | <a title="Support Services" href="http://www.fcbs.co.uk/customer-services/">Support Services</a> | <a title="Office Equipment" href="http://www.fcbs.co.uk/office-products/">Office Equipment</a> | <a title="Contact FCBS" href="http://www.fcbs.co.uk/contact-fcbs/">Contact Us</a> | <a title="Privacy Policy" href="http://www.fcbs.co.uk/privacy-policy/">Privacy Policy</a> | <a title="External Links" href="http://www.fcbs.co.uk/links/">External Links</a></p>
</div>
</body>
</html>
    Code (markup):

     
    dj_gie, Apr 5, 2007 IP
  2. Zerosleep

    Zerosleep Established User

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    #2
    The Logo can be little Bigger ? can even see the Logo :p
     
    Zerosleep, Apr 5, 2007 IP
  3. 8everything

    8everything Peon

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    #3
    Design wise:
    Yes, I would also enlarge the logo and maybe change the text on it to a darker shade. Also the green would look better if it was lighter.
     
    8everything, Apr 5, 2007 IP
  4. Artisan

    Artisan Well-Known Member

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    #4
    It may be a good idea to place the banner which would point to your new products and services in the header at the right side of your logo.
     
    Artisan, Apr 5, 2007 IP
    8everything likes this.
  5. astra

    astra Peon

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    #5
    Hi,
    Your site looks very clean and navigation is simple and intuitive. Very easy to use.

    I have some suggestions for your copy though. First thing, I'd use larger font.
    Second thing - to make it easier for your visitors to read use shorter sentences. For example this one (first sentence second paragraph): "FCBS was initially formed as a photocopier service repair company and have maintained a high level of customer care by understanding the importance in providing prompt and efficient support services for all our clients’ photocopiers and office products." It can be broken up into at least 3 sentences.
    And last suggestion, but in my opinion most important: in your copy you are talking mainly about YOUR company and your services. Practically each and every one of your copy sentences talk about you: "First Class Business Solutions is a respected ..."; "FCBS was initially formed ...", "..., we are without obligation ..." and so on.

    I believe that your conversion rates will increase dramatically if you will stop talking about yourself and instead talk about your visitors. Use pronouns like "you", "yours" instead of "we", "us", "ours". Well known fact that your visitors can't care less about who you are and what you have to offer, but what's in it for them. So instead of talking about YOUR achievements even in serving them, talk about the benefits that your visitors will get if they use your services.

    Put your main benefit into your header text instead of "First Class Business Solution, which practically does not tell me anything about your services at all. Always specify exactly what's in it for them (your visitors). If you have the best customer support, spell it out in your header like "Tired of waiting forever for customer service? At FCBS YOU will get your question answered within ... days (hours) guarantied!" - this is actually off the top of my head, but if you give it a good thought, you can come up with tons of great ideas.

    I see you have some great benefits listed in your very last paragraph "We pride ourselves on being fast, efficient, friendly and above all, easy to do business with". You should shout them out! But again, instead of using "we.." model, turn it into "You" model.

    Get rid of the very first sentence of the copy "Welcome to..." They already know they are there anyway. You can make your visitors feel very welcome by making some changes to the copy. You will see for yourself how much YOUR web site will stand out from the crowd.

    Cheers,
    astra
     
    astra, Apr 6, 2007 IP
  6. dj_gie

    dj_gie Peon

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    #6
    Thank you for looking into my page astra. I will take your advice and start re writing the test.

    Thanks again for your time.

     
    dj_gie, Apr 12, 2007 IP