The best reports to run

Discussion in 'Google AdWords' started by Jon12345, Mar 14, 2007.

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  1. #1
    As an Adwords advertiser, what would you consider the best reports to run on a regular basis?

    Jon
     
    Jon12345, Mar 14, 2007 IP
  2. jgjg

    jgjg Peon

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    #2
    most important figures are cost per click and click volume in my opinion.

    It also helps to look at which keywords perform the best.

    Even better if you have tracking mechanisms to see which keywords are producing successful results
     
    jgjg, Mar 14, 2007 IP
  3. awadmin

    awadmin Guest

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    #3
    Conversions, hands-down. Compare the conversation rate of your different ads and keywords. Second most important is click-thru rate, and making sure that you don't have ads with high CTR but now or no conversions.
     
    awadmin, Mar 17, 2007 IP
  4. jgjg

    jgjg Peon

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    #4
    true, conversion rates are very important
     
    jgjg, Mar 17, 2007 IP
  5. ohadgliksman

    ohadgliksman Peon

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    #5
    ohadgliksman, Mar 18, 2007 IP