Weight given to anchor text in internal links or bookmarks/toc links?

Discussion in 'Search Engine Optimization' started by intrigued, Jul 28, 2005.

  1. #1
    In trying to get optimum keyword weight on a page, and as search engines love anchor text the most.

    Is there any benefit to be had from having a page link back to itself to reinforce the fact that that page is about that keyword?

    Then if so, is having multiple (a few!) same page internal links listing a few other keyword combinations classed as too spammy?

    For example: A page about widgets at www.widget.com/widgets.html

    At the bottom of that page I was thinking about

    (a href="www.widget.com/widgets.html" title="Widgets") - (a href="www.widget.com/widgets.html" title="Green Widgets") - (a href="www.widget.com/widgets.html" title="Blue Widgets")

    as that is helping the viewer get back to the top of my widget page! Or, maybe using bookmarks/TOC?

    (a href="#widgets" title="Widgets") - (a href="#greenwidgets" title="Green Widgets") - (a href="#bluewidgets" title="Blue Widgets")

    In the TOC version, I could have a menu at the top of a page to help a user find his widget of choice, and repeat it at the bottom, to help them navigate back to other sections, whilst at the same time using weighty anchor text?

    Any thoughts on whether that would give a tiny boost to a pages relevance for those on-page anchor-text self-links?

    I'm just intrigued?
    -Long time lurker, first time poster!
     
    intrigued, Jul 28, 2005 IP
  2. Sharon and Roy

    Sharon and Roy Peon

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    #2
    None of what you used as examples will help to increase the rankings of that page for the terms in the title attribute. Also, the title attribute is not given any ranking weight by the search engines.

    We teach our clients/students to use the following links for their navigation menu.


    Use the following for the top of the page navigation menu.

    <a href="http://www.domain.com/>Home</a>


    Use the following for the bottom of the page navigation menu.

    <a href="http://www.domain.com/>Unique Food & Wine Holiday Gift Baskets</a>


    Your Friends,

    Sharon and Roy Montero
     
    Sharon and Roy, Jul 28, 2005 IP
  3. intrigued

    intrigued Peon

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    #3
    I hoped it was implied that I meant full formed anchor tags without having to fill the page with code.

    But you are right I should of fully qualified the tags, only I thought the forum might display them as html and destroy the example, hence () over <>!

    So then, would:
    <a href="www.widget.com/widgets.html" alt="Widgets" title="Widgets">Widgets</a>
    provide support to the keyword of widgets on the page widgets.html that it at the bottom of?

    Now more importantly, will the addition of:
    <a href="www.widget.com/widgets.html" alt="Blue Widgets" title="Blue Widgets">Blue Widgets</a>
    Help give the page authority for blue widgets aswell

    Or should I use a TOC method. Or not bother as the gain is insignificant or classed as spammy?
     
    intrigued, Jul 28, 2005 IP
  4. Sharon and Roy

    Sharon and Roy Peon

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    #4
    WHAT?

    You better read your question again and rewrite it so that we can understand it.


    Your code is wrong ... alt attributes do not belong within anchor elements. They are only to be used within image elements.


    SCENARIO #1:

    Placing the following link ...

    <a href="http://www.widget.com/widgets.html">Widgets</a>

    ... On your homepage < http://www.widget.com/ > WILL provide your intra-domain page < http://www.widget.com/widgets.html > with ranking points for the keyword ...

    widgets





    SCENARIO #2:

    Placing the following link ...

    <a href="http://www.widget.com/widgets.html">Widgets</a>

    ... On your intra-domain page < http://www.widget.com/widgets.html > will NOT provide your intra-domain page < http://www.widget.com/widgets.html > with ranking points for the keyword ...

    widgets



    Your Friends,

    Sharon and Roy Montero
     
    Sharon and Roy, Jul 28, 2005 IP
    john_essex likes this.
  5. intrigued

    intrigued Peon

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    #5
    Sorry, I had spent the night manually tweaking the alt= and title= of lots of linked images.

    This question is getting a bit redundant now. I think it's hard to explain what I was thinking.

    But, as content is king, after pagename, title and h1 tags. I was thinking that the search engines desire to look for relevance in anchor text in links might be available to add relevance on a page itself. Either in the form of a TOC or a simple link back to itself?

    I am not concerned about PR, just making sure that my document sounds relevant.

    From http://forums.digitalpoint.com/showthread.php?t=1716

    The important bit being part 2 as for sure a page linking to itself should carry no PR.

    But lets look at Wikipedia, one site which makes heavy use of TOC links. Do their TOC links add relevance to the content of their pages? I would expect it to match the relevance levels of an H1 tag?

    This is clutching at straws to garner a tiny bit more relevance. As sure I could have IBL from other pages on my site or on the net, that come in with "blue widgets" as the anchor text, that would dilute the flow of PR. But more importantly to me, in my experience, having a page that lists "types of widgets", and having lots of links to my widget page for each type as anchor text, results in the "types of widgets" page showing in the SERPs. Which then denies me having the page snippet from my widgets page shown in Google. Even if I distribute my "types of widgets" links on multiple pages across my site, Google tends to grab one of those pages for the SERPs and not my widgets page!

    I hope this makes sense.
     
    intrigued, Jul 28, 2005 IP
  6. john_essex

    john_essex Guest

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    #6
    I don't have an answer for you but I do think I understand your question, as I have a very similar question.

    Supposing I have a site with 2 pages - A and B. My keyword for the whole site is "widget".

    Does it help my search engine ranking if I have links on page A to page B with the anchor text "widget"
     
    john_essex, Feb 12, 2007 IP
  7. manager2006

    manager2006 Well-Known Member

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    #7
    - anchor text play a huge importance and even you have not the words in your webpage copy.
    example: click here , you will have websites that didn't optimized for this keywords.
    - John i you link on page A to page B WITH THE ANCHOR TEXT "widget" , your webpage B can rank well even you didn't optimized this webpage B for this word "widget".
     
    manager2006, Feb 14, 2007 IP
  8. JoelJonathan

    JoelJonathan Peon

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    #8
    Yes, it has been my experience that everything else being equal, strong internal linking will certainly help your site rank well - over another site without strong internal linking (notice again, "everything else being equal" - I don't think that internal linking plays a huge role but still the effect is noticeable).
     
    JoelJonathan, Feb 14, 2007 IP
  9. guitarbinge

    guitarbinge Peon

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    #9
    yes, and smart internal linking can lead to double stacks in the google serps..
     
    guitarbinge, Apr 25, 2008 IP