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PPC management costs

Discussion in 'Google AdWords' started by oseymour, Mar 8, 2007.

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  1. #1
    Just curious.

    Do you charge a flat rate for PPC management or do you charge a percentage (5%) of the total budget
     
    oseymour, Mar 8, 2007 IP
  2. frankcow

    frankcow Well-Known Member

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    #2
    I charge a flat rate, for a 'reasonable' keyword/phrase management

    If they want a heck of a lot more, I'll raise the price
     
    frankcow, Mar 8, 2007 IP
  3. transburgh

    transburgh Peon

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    #3
    As a PPC management firm, is there more work out there than you can handle? Or is it flooded with PPC management firms?
     
    transburgh, Mar 8, 2007 IP
  4. bjgolf

    bjgolf Well-Known Member

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    #4
    There are plenty of people out there who are able to manage a PPC account. It is hard, but once somsone gets the hang of it, it's pretty easy.

    I charge a flat rate.
     
    bjgolf, Mar 8, 2007 IP
  5. shorebreak

    shorebreak Peon

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    #5
    To answer your question, for a good SEM firm there's more work than they can handle right now both in the U.S. and in Europe.

    -Shorebreak
     
    shorebreak, Mar 9, 2007 IP
  6. Yahoo Cowboy

    Yahoo Cowboy Active Member

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    #6
    charge a % of the overall cost
     
    Yahoo Cowboy, Mar 9, 2007 IP
  7. seomagnet

    seomagnet Peon

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    #7
    All you have to really do is search google for pay per click management and look at other sites. Most charge 15% of the clients budget but then there are just about as many who charge a flat fee.

    There are tons of variations and combinations that you can come up with when using a flat monthly fee. For clients with smaller budgets, it's pretty much useless to charge 5% or 10% of $100.

    You have to decide what method will be affordable but still put money in your pocket.

    Regards,
    Chris
     
    seomagnet, Mar 9, 2007 IP
  8. kevingibbons

    kevingibbons Guest

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    #8
    I charge a 10% PPC management fee with a minimum payment of £50 ($100) a month. This seems to be quite common but I'd be interested in hearing how well charging a flat rate works, perhaps more effective for attracting clients with larger PPC budgets and deterring those who spend a smaller amount?
     
    kevingibbons, Mar 11, 2007 IP
  9. PPCblogger

    PPCblogger Peon

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    #9
    Some clients prefer a fixed rate mangement fee because they believe a percentage of spend encourages agencies to focus on increasing spend to increase their own revenue, rather than being ROI driven.
     
    PPCblogger, Mar 12, 2007 IP
  10. shorebreak

    shorebreak Peon

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    #10
    Price, shmice.

    I think the key question to ask an SEM firm in determining *what price is worth paying* is "Describe how you propose to optimize my Google AdWords campaigns despite the fact that AdWords bid landscape is opaque."

    Firms that don't have a good answer to that question should be shown the door regardless of whether they're charing 1%, 15%, $1 or $10000.

    -Shorebreak
     
    shorebreak, Mar 13, 2007 IP