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Marketing an ebook

Discussion in 'General Marketing' started by wumple, Mar 7, 2007.

  1. #1
    Suppose I just finished writing an ebook.

    What would be the best way to go about promoting it? Forums? PPC advertising? Link exchanges for a landing page?
     
    wumple, Mar 7, 2007 IP
  2. TheMarketingMadman

    TheMarketingMadman Well-Known Member

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    #2
    If your looking for instant sales, I'd start with adwords or posting on forums with a sig link.

    Build a targeted list of a landing page for a more long term success.

    JR
     
    TheMarketingMadman, Mar 7, 2007 IP
  3. SUP3RNOVA

    SUP3RNOVA Peon

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    #3
    Release a free chapter.
     
    SUP3RNOVA, Mar 7, 2007 IP
  4. NYDAz

    NYDAz Peon

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    #4
    Get a Mailing List ... post in forums with your links in your signature ... AdWords ...

    Good luck ;)

    Or how supernova said "realease a free chapter"
     
    NYDAz, Mar 8, 2007 IP
  5. PixyTraffic

    PixyTraffic Guest

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    #5
    PPC is a great way to drive traffic to your site, if your website ad copy is good and you can drive good traffic to your site you can do very well.
     
    PixyTraffic, Mar 8, 2007 IP
  6. jgjg

    jgjg Peon

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    #6
    affiliate program?

    contact clickbank partners for jvs
     
    jgjg, Mar 8, 2007 IP
  7. droplister

    droplister Active Member

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    #7
    Like said above clickbank can allow you to easily sell your product through affiliates. I think ppc is the way to go. Just need to tweak it until the cost per conversion is acceptable. Also if you have an ebook about widgets, send a free copy to an expert on widgets with a blog. Maybe they'll give you a testimonial or blog about it.
     
    droplister, Mar 8, 2007 IP
  8. The Special One

    The Special One Guest

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    #8
    If you were to start an e-book its always first to 'BETA' Test it on this forum.

    What you can do is offer a 'DIGITAL POINT SPECIAL OFFER' at a fraction of the price. That way you can have a good chance of putting the product in front of the consumer before you launch it and if you have any things you want to edit from feedback you can feel free.

    This would help you. You might want to use Aweber.com to capture your customer's email address so that you can 'sell' to them later on.

    This really is a great way to make more money. Most of the TOP gurus are making money by sending out just 1 E-mail to their entire list. Easy money for them.

    Imagine if you had a list of over 1000 of people and promoted a e-book for $7? Thats $7000 in your bank if they ALL buy it!

    Hope you pursue your dreams and do not be afraid to take action, my friend.
     
    The Special One, Mar 8, 2007 IP
  9. WillB

    WillB Peon

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    #9
    If you want to go for a big launch, offer a top-notch affiliate
    program so you'll get a ton of people promoting it for you.

    Working with the guys who've got lists of 10K or more is hard,
    but working with 10 guys who've got 1K or more is a whole lot
    easier.

    Use forums to run offers to get in touch with likely promotion
    and affiliate partners, and to get some testimonials and test
    the market demand, then go for it :)
     
    WillB, Mar 8, 2007 IP
  10. bunnybling

    bunnybling Peon

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    #10
    TESTIMONIALS - Have an impartial and reputable third party evaluate and endorse it. A private accounting firm would be a good idea. If another party staked their reputation on the book, I would buy in a second.

    If it's the book in your signature, I would be pleasantly suprised if you could accomplish that.
     
    bunnybling, Mar 8, 2007 IP
  11. gimilin

    gimilin Peon

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    #11
    Do agree,that should be a good idea.
     
    gimilin, Mar 8, 2007 IP
  12. brujj1

    brujj1 Peon

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    #12
    Is this a re-sell ebook? I mean if one can buy and then sell it. I even have a special area for your book marketing on my forum. Come post, put your links, ads. (the blue link below)

    I would think google adwords is the best. Moreover is the website that you are going to market your pdf on similar to the e-book you are selling? I mean the keywords that you used. I know that they should match (that's just a quick SEO help).
     
    brujj1, Mar 8, 2007 IP
  13. tenfourstudios

    tenfourstudios Peon

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    #13
    Affiliate program. It's insane how much money is in that. No question about it...if your serious about making bank of your ebook, you need to look into an affilate program. Like they mentioned above, clickbank is a great place to start.
     
    tenfourstudios, Mar 8, 2007 IP
  14. TheMarketingMadman

    TheMarketingMadman Well-Known Member

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    #14
    As Tenfourstudios said....

    A affiliate program built into anything you do online is a good idea. Isnstead of 1 salesperson for your project your could have 1000 or even more.

    Thats how the guru's get so big, having others sale their materials as well as themselves.

    Hope this helps

    JR
     
    TheMarketingMadman, Mar 9, 2007 IP
  15. JoshKelsey

    JoshKelsey Peon

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    #15
    This is what I would do.

    1. Get a membership to an Autoresponder.
    2. Develop quite a long autoresponder sequence pitching your book and eventually other niche products.
    3. Use the various ppc engines to send traffic to your squeeze page. Offer a free exceprt of your ebook or similiar info you have rights to as a bonus.
    4. Once you see that your book is converting. Put it on clickbank and look for JV's.

    Cheers and Good Luck,

    Josh
     
    JoshKelsey, Mar 9, 2007 IP
  16. commandos

    commandos Notable Member

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    #16
    Banned again ? :confused: :confused: :confused: :confused:
     
    commandos, Mar 9, 2007 IP
  17. anbee

    anbee Peon

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    #17
    Create a good sales page.

    It's amazing how many great info products are let down by so-so and outright horrible sales pages.

    Affiliates are great, but they NEED a sales page that converts.

    So spend time on the sales page... test, test, and test some more.

    Then get affiliates.

    A blog works great as a traffic funnel, too.

    Cheers

    Angela
     
    anbee, Mar 9, 2007 IP
  18. alstar70

    alstar70 Peon

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    #18
    your welcome to contact me as I am looking for ebooks and authors. I split the profits with the authors.
     
    alstar70, Mar 9, 2007 IP
  19. choice

    choice Prominent Member

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    #19
    upload a chapter to www.download.com with a link in the ebook for them to buy the full version

    i uploaded an ebook there and its had thousands of downloads
     
    choice, Mar 9, 2007 IP
  20. JoshKelsey

    JoshKelsey Peon

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    #20
    Wow, that's an amazing idea for lead generation thanks a ton.

    Cheers,

    Josh
     
    JoshKelsey, Mar 10, 2007 IP