it happens often to me also.. today i have 30 impressions and no clicks - $0.01 on one of my channels.
google pays for impressions too, probably we all get money from impressions, but we can't see it because we can't see what amount each click generated. Until we reach 20 impressions we already got a click, and we can see that 0.01 amount which is credited for impressions, we think that is credited for the click.
Happens here, too. And it has caught my attention before. Not that big of a deal to stress a lot about it though
Who the hell puts ads on a site with 10 impressions a day? Seriously what a waste of a advertisers money.
if it's the visitors are targeted I don't see why it's a waste of money for the advertisers. Plus that he didn't say he had 10 impressions per day, he said he had 10 impressions when he checked the stats. Maybe he checked the stats two minutes after the counter reseted because it's a new day. Use your brain before saying something