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can I streamline marketing with mind mapping?

Discussion in 'General Marketing' started by kate-born, Jul 4, 2005.

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  1. #1
    Hi!

    I'm now researching the possibility of using mind mapping for marketing tasks. If one can share his ideas about this?

    It seems to be a great way for information visualization, for instance we can make visual persons and relations between them, or put in proper order marketing data.
    I've started with this article: http://www.mind-pad.com/solutions/contact-map/contact-mind-map.htm and I'm now researching the posibility of using Mind Mapping.

    If one can suggest some tool? Mind Manager, Mind Pad ... ?

    Nice idea and nice graphics used.

    Kate, Thank you!!
     
    kate-born, Jul 4, 2005 IP
  2. subseo

    subseo Guest

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    #2
    Mind Manager is good. Axon Idea Processor is rather geeky and complex, but powerful.
     
    subseo, Jul 4, 2005 IP
  3. garyfugere

    garyfugere Peon

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    #3
    I use mind mapping extensively for my marketing strategies and it can really help you give a jump start to creativity.

    I wrote an article for several of my classess that use mind mapping at: http://www.gsinet.org/mindmap.htm as you can see my preference is for Visual Mind 7, but I must admit that my wish list for enhancements is long.
     
    garyfugere, Jul 5, 2005 IP
  4. kate-born

    kate-born Peon

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    #4
    Thank you for your posts! I’m going to research desktop tools for mind mapping. In fact, I like Mind Pad much with it’s contact map: http://www.mind-pad.com/solutions/contact-map/contact-map-big.gif -- great idea I think.

    I’m now going to download some popular mind mapping software and do a little research about features/pricing. I hope I’ll post some info here soon!

    Kate
     
    kate-born, Jul 5, 2005 IP
  5. kate-born

    kate-born Peon

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    #5
    OK, I’ve spent few days to researching mind mapping tools carefully. So here are my thoughts:

    1) I like Mind Pad for it’s custom topics, such as Contact. It allows create topics with custom properties. Also, it’s inexpensive (costs 129$) and has nice interface.
    2) Mind Manager is a market leader. Most Fortune 500 companies use it. One of the most expensive (costs 229$).
    3) FreeMind – open source. I do agree that it’s not as polished as Mind Pad and Mind Manager, but it’s free to use.

    Other tools: ConceptDraw, Visio, … most of them are as expensive as Mind Manager and also fully features, but not known much as a good mind mapping tool.

    I’m not really experienced in evaluating mind map tools, but I still cannot decide whether I should buy pretty-good and in-expensive Mind Pad or Fortune Companies’ choice - Mind Manager.

    Kate
     
    kate-born, Jul 8, 2005 IP
  6. tradefor

    tradefor Peon

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    #6
    Who is going to be paying for it? If its not you, there is safety in numbers (Fortune 500)

    These guys supposedly have a version of Mind Manager for less than the List price of Mind Pad (though TuCows Street price for the latter is $60, so I guess there is still a differential)

    Being cheap by circumstance, though not by nature, I'd use the free one until I could demonstrate I'd earned enough using mind mapping techniques in general to pay for for a more costly variation.
     
    tradefor, Jul 8, 2005 IP
  7. antprimat

    antprimat Peon

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    #7
    I have an idea and many different files and notes ,
    which related to an idea. Project is growing, but all
    my documents are confusedly sqandered in folders and
    on papers. I nedd organize my work, for example with a
    some mindmap, which worked as a virtual desktop. Have
    you been confronted with such troubles and how l can
    solve my problem? Sorry for my English, I am from
    Ukraine.
     
    antprimat, Jul 28, 2005 IP