While these platforms offer an easy way to increase engagement metrics like likes, it is worth considering whether they provide any real, long-term value?
Short term the numbers go up, but I do not think they give real value. The people liking your posts are there to collect points, not because they care about what you share. They never buy, never ask real questions and never come back. The bigger problem is what it does to your reach. Platforms look at who engages with your posts. If most of it comes from random accounts outside your niche, the algorithm learns the wrong audience and shows your next posts to people who do not care. Fewer likes from the right people do more for you than a big number from an exchange.
i would judge it by relevant enquiries and returning visitors rather than the extra likes if you test a source give it a separate campaign tag and compare qualified enquiries per hour spent against your normal posts over the same period keep exchange traffic separate in reporting so an inflated engagement count does not hide whether the right people are actually interested