I’m interested in the actual workflow people use—not another list of AI writing tools. For a small business, the job isn’t just writing a post. It’s deciding what to say, making the creative, adapting it for each platform, writing captions, publishing on time and repeating the process next week. BrandForge’s Distribute workflow takes a business goal, website or brief and drafts a week of posts with images, platform-specific captions and planned times. Supported channels can be connected for publishing or scheduling. You can also create ads, carousels, announcements, quotes, tips and other formats, then ask the team for help when you need the content or campaign finished professionally. Try it: https://brandforge.gg/ I’m the founder, and I’d like to compare workflows with people who do this for real. How many channels do you actively maintain? How long does content production take you each week? What do you still have to fix manually after AI generates the content? Would you rather automate production, publishing, or the strategy behind it? I’m especially interested in what actually leads to clicks, leads and sales—not just a bigger post count.
If you have to manage several social media accounts and run the business too, maybe it’s just easier to hire an SMM person lol. You can spend half the day creating content, and whether it actually brings in sales is another question
if you’re running different geos/platforms, LeadingCards is worth a look. they have 50+ reliable bins so you’re not building the whole operation around one bin
for TikTok/Meta teams I’d check LeadingCards. you can issue cards in bulk and split them across buyers/accounts without managing every card separately
I’ve found it easier to treat the channels as distribution, not separate content factories. I write one useful core idea each week, then make a shorter version for a quick feed post and a question or prompt where conversation makes sense. I do not try to be everywhere daily; I pick the places where the people I want to reach already participate and keep a simple schedule. For digital downloads, making the product can be quick, but consistent discovery is the ongoing work. A small repeatable routine—one useful post, responding to real questions, and noting which format brings thoughtful replies—has been more manageable than trying to automate every channel at once. If I had to choose what to automate first, I would handle reminders and scheduling while keeping the strategy and replies human. What kind of manual adaptation has taken the most time for you?