What is your favorite ppc platform?

I agree that Google Ads can be too pricey, especially for beginners, so using MGID makes sense. I’ve noticed a good ROI with MGID—it's a solid choice for affordable traffic.

 

Google AdWords' because it has more features, and audience to target.

 

Honestly, I keep coming back to Google Ads. It's boring, I know, but it just works for intent-based stuff. Tried Bing a while back—lower cost, less competition, decent if your audience is older. Facebook’s great for visuals but feels like a casino lately. What really surprised me was how well Reddit performed for a niche product. Small budget, highly engaged crowd. But overall? Google wins for stability and control. Just gotta stay on top of your negative keywords. What’s your go-to? Always curious what others are using these days.

 

Depends what job I'm hiring the platform for, so I don't really have one favorite. Google eats most of my budget for bottom-funnel search where someone already knows what they want, because the intent is there and you're mostly competing on bid and quality score. For testing creative or cheap top-funnel reach I lean Meta, since you can burn through twenty ad variations for the price of a handful of search clicks and find out fast what message lands.
The one most people in these threads skip is Microsoft Ads. You can import your Google campaigns in about five minutes, the CPCs run noticeably lower, and the audience skews older and more B2B with a lot less advertiser competition. Volume is smaller so it won't replace Google, but as cheap incremental conversions it's close to free money and I rarely see it mentioned past 'Google has broad reach.'
Honestly the platform choice matters less than what you feed it. If your conversion tracking is weak or you're not importing offline conversions, smart bidding just optimizes toward whatever cheap junk clicks fire the pixel, and that holds on every platform in this thread. Get the conversion signal clean first and the favorite-platform question mostly answers itself by where your numbers come back.

 

As someone who currently has traffic too low to get approved for most PPC networks, I will have to say Google Adsense. Although it is nowhere near as good as when I used it 10+ years ago. I've only started using them again in the last year and they don't seem to show as targeted ads as they used to?

If we are allowed to include ones that are no longer here, then Adbrite was always a firm favourite for me.