I'm not always sure premium domain auction prices are a clean signal of end-user demand. Sometimes a high price means real buyer demand. Sometimes it is just two bidders chasing the same name. What I notice is that many businesses only care about the matching domain after the brand is already active. By then, it is no longer a hand-reg issue. It becomes an aftermarket acquisition. For domain investors, auction results are useful price references. For resellers and agencies, they are also a reminder to talk about naming and defensive registrations earlier. Do you read auction prices as demand, liquidity, scarcity, or missed hand-reg opportunities?
Two guys fighting over the same name. But there's a lesson in it and the lesson is this: businesses should nail naming early instead of paying up later.